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Gem Necklace

Fail

Shoppers spend an estimated $43K a year here, so Gem Necklace is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$43K/yr295K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
52%top-5 click share · 19 brands · 21 sellers

Flapen Score

Gem Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gem Necklace is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gem Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Gem Necklace 295K times last year and spent an estimated $43K. The top 5 brands take 68% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
0.8%
Market size, estimated
$43Ka year
Top search term
gemstone jewelry45K searches a year

02 · Price

A sale here is worth $17.16.

Listings sell for $17.16 on average, from $4.84 to $44.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.16 that is $0 to $2K a year per listing.

Average price
$17.16inside the $15 to $100 sweet spot
Price range
$4.84–$44.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,450 within Chokers. It carries 1,247 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,450in Chokers
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,247per listing
Listings tracked
26

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Gem Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

21

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

29%

  • Brand 126%
  • Brand 226%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Gem Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Gem Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gemstone jewelry45K/yr
  • gem necklace36K/yr
  • stone pendant necklace19K/yr
  • stone jewelry24K/yr
  • stone jewelry for women25K/yr
  • gem stone necklace for women16K/yr
  • gem necklaces for women15K/yr
  • stone necklaces12K/yr
  • multi stone necklace12K/yr
  • gemstone jewelry for women17K/yr

Reviews and returns

What reviews say buyers love and hate about Gem Necklace

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Not very well made :”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gem Necklace questions

Answered from the same tracked data.