Gauntlet

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

0.9%

Market size, estimated

$119Ka year

Peak month

October2.9× the quietest month

Top search term

gauntlet60K searches a year

Listings sell for $45.10 on average, from $9.83 to $183.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $45.10 that is $0 to $5K a year per listing.

Average price

$45.10inside the $15 to $100 sweet spot

Price range

$9.83–$183.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

6.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #8,775 within Props. It carries 675 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

5.5%

Average rank

#8,775in Props

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

675per listing

Listings tracked

66

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months