Is gauges profitable to sell on Amazon United States?

The niche generates $922K/yr across 51 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the gauges niche?

28 brands and 32 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in gauges?

Top complaints mined from reviews: Size-Overall, Color, Allergies. The return rate is 1.3%.

When does demand for gauges peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the gauges niche?

Listings span $7.68–$25.45; the average listing price is $13.77 (sweet spot $15–$100). The average incumbent carries 3,699 reviews — the moat a new listing must climb.

Gauges

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Market size

Great$922K

$922K/yr · 3.4M searches

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.77

avg listing price — sweet spot $15–$100

Price range

Good$7.68–$25.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,699.37

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

Is gauges profitable on Amazon?

According to Flapen's Amazon United States niche tracking, gauges is a $922K/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

gauges market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 60K–80K; avg 1,250–1,500/product
Revenue / yr: $826K–$1.1M; units × avg price
Conversion rate: 1.9%
Avg BSR: #308
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.1%
Avg brand age: 51 months
Avg seller age: 169 days

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

61%

Top 20: 94%

Top-5 click share

40%

Top 20: 74%

Open market

34%

BodyJ4You16%
VCMART15%
JieyueJewelry14%
CABBE KALLO9%
TIANCI FBYJS7%
Longbeauty5%

gauges demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top gauges search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gauges for ears443K/yr -8.7%1.1% conv.
ear gauges352K/yr -8.3%0.6% conv.
ear stretching kit331K/yr -4.1%2.8% conv.
gauges231K/yr -13.2%0.6% conv.
00 gauges for women187K/yr -33.0%0.3% conv.
gauge stretching kit167K/yr -10.2%2.9% conv.
00 gauges for men145K/yr -18.3%0.8% conv.
5/8 gauges for ears173K/yr -16.6%0.0% conv.
00g plugs154K/yr -9.7%0.4% conv.
9/16 ear gauges155K/yr -15.4%0.0% conv.

All search terms

Top gauges products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VCMART 14G-00G 36pcs Tapers and Tunnels Ear Gauge Stretching Kit Surgical Stainless Steel

VCMART$13.554.6★11,231 rev

JieyueJewelry 50 Pieces Ear Stretching Kit 14G-00G Acrylic Tapers and Plugs + Silicone Tunnels - Ear Gauges Expander Set Body Jewelry for Women Men(Black)

JieyueJewelry$9.594.6★24,271 rev

BodyJ4You 54PC Ear Gauge Stretching Kit - Gauges for Ears 14G-12mm Starter Set - Jojoba Oil - Black Acrylic Tapers Plugs Silicone Tunnels - Dead Stretching Lobe Beginner Men Women Expander Piercing

BodyJ4You$17.044.5★13,297 rev

BodyJ4You 37PC Ear Stretching Kit with Aftercare Balm - Complete Beginner Set Gauges for Ears 14G-00G - Silvertone Stainless Steel Tapers Single Flare Plugs Tunnels - Dead Stretching Lobe Men Women

BodyJ4You$20.284.6★3,493 rev

Longbeauty 18PCS 14G-00G Ear Stretching Kit Single Flat Top Gauges Plugs Surgical Steel Ear Expander Body Piercing Jewelry

Longbeauty$12.204.4★414 rev

Newest

by launch date

GEMQUEEN 24 PCS Glass Ear Stretching Kit Comfy Ear Gauges Tunnels Plugs Dead Stretching Kit with Rubber O-Rings Single Flare Unique 0.5mm Increments Hypoallergenic Domed Body Piercing Jewelry 14G-1G

GEMQUEEN$25.4530 rev

6mo ago

JieyueJewelry 50 Pieces Ear Stretching Kit Acrylic Tapers and Plugs + Silicone Tunnels-Ear Gauges Expander Set Body Piercing Jewelry for Women Men(Colorful Point)

JieyueJewelry$10.2624,271 rev

7mo ago

Ocptiy 00G Black Gauges Tunnels Plugs Earrings for Ears Stretching Kit 00 Gauge 316L Surgical Stainless Steel Diamond Single Flare Tunnels Plugs Hollow Gauges Size 10mm Piercing Women Men 3/8 inch

Ocptiy$13.9111 rev

9mo ago

50 Pcs Ear Stretching Kit Acrylic Gauges for Ears 14G-00G Lightweight Tapers+ Plugs+ Silicone Tunnels 00G 2G 4G 6G Gauge Stretching Kit Piercing Earring Jewelry for Men Women Starter Expanders

Okxiri$7.68266 rev

11mo ago

Kwoencxi 10G-25mm Black Silicone Gauges Tunnels Stretching Kit 10G 8G 6G 4G 2G 0G 00G 12mm 14mm 16mm 18mm 20mm 22mm 24mm 25mm Rubber Ear Gauges Tunnel Plug Earring Stretch Gauging Gage Kit Women Men

Kwoencxi$12.65113 rev

1y ago

What reviews say buyers love and hate about gauges

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Decent quality”

Size-Overall14%

“accurate size”

Value For Money11%

“Worth it”

Stretchability/Expandability/Elasticity10%

“Perfect stretch kit”

Ease Of Use10%

“Easy peasy”

Comfort-Overall7%

“They are comfortable”

Advertised Vs Actual Product6%

“Work as advertised”

Color4%

“Good color”

Durability2%

“Durable and easy to use”

Weight Light1%

“not too light”

What buyers complain about

Size-Overall29%

“Might not fit... be aware”

Color7%

“Not light pink”

Allergies7%

“Allergic Reaction”

Quality-Overall5%

“Cheap”

Stretchability/Expandability/Elasticity4%

“Please dead stretch”

Instructions/User Manual/Troubleshooting3%

“No sizing directions”

Strength3%

“is a little flimsy”

Durability3%

“Break Easily”

Material Quality3%

“This sort of material is porous”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Size-Overall54%

Wrong Dimensions11%

Advertised Vs Actual Product8%

Material Quality6%

Defective Material/Parts4%

Functionality-Overall3%

Color2%

Quality-Overall2%

Metal Authenticity1%

Width1%

Common gauges questions

Is gauges profitable to sell on Amazon United States?: The niche generates $922K/yr across 51 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the gauges niche?: 28 brands and 32 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in gauges?: Top complaints mined from reviews: Size-Overall, Color, Allergies. The return rate is 1.3%.
When does demand for gauges peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the gauges niche?: Listings span $7.68–$25.45; the average listing price is $13.77 (sweet spot $15–$100). The average incumbent carries 3,699 reviews — the moat a new listing must climb.