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Gator Waders

Fail

Buyers convert on only 0.1% of searches, so Gator Waders is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$10K/yr130K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
42%top-5 click share · 10 brands · 24 sellers

Flapen Score

Gator Waders against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gator Waders is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gator Waders market on Amazon at a glance

Shoppers on Amazon United States searched for Gator Waders 130K times last year and spent an estimated $10K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
0.1%
Market size, estimated
$10Ka year
Peak month
December3.2× the quietest month
Top search term
gator waders58K searches a year

02 · Price

A sale here is worth $108.73.

Listings sell for $108.73 on average, from $32.45 to $377.61. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $108.73 that is $0 to $11K a year per listing.

Average price
$108.73above the $15 to $100 sweet spot
Price range
$32.45–$377.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
10.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #560 within Shoes. It carries 594 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
66%
Out of stock, average day
8.5%
Average rank
#560in Shoes
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
594per listing
Listings tracked
47

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Gator Waders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

24

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

42%

Top 20: 73%

Open market

4%

  • Brand 164%
  • Brand 211%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

Gator Waders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Gator Waders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gator waders58K/yr
  • gator waders womens26K/yr
  • gator waders men21K/yr
  • gator wader shoes8K/yr
  • gator waders camp shoes5K/yr
  • gator wader boots5K/yr
  • womens gator waders4K/yr
  • gator wader4K/yr

Reviews and returns

What reviews say buyers love and hate about Gator Waders

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
10.4%of orders come back
“BEWARE OF SIZING”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Gator Waders questions

Answered from the same tracked data.