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Garth Wig

Fail

The top 5 products take 94% of clicks, so Garth Wig is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$34K/yr13K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
94%top-5 click share · 6 brands · 8 sellers

Flapen Score

Garth Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Garth Wig is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garth Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Garth Wig 13K times last year and spent an estimated $34K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
13.8%
Market size, estimated
$34Ka year
Peak month
October55.3× the quietest month
Top search term
garth wig11K searches a year

02 · Price

A sale here is worth $19.19.

Listings sell for $19.19 on average, from $10.54 to $23.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $19.19 that is $2K to $5K a year per listing.

Average price
$19.19inside the $15 to $100 sweet spot
Price range
$10.54–$23.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
8.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #575 within Wigs. It carries 1,424 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#575in Wigs
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,424per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Garth Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

8

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 132%
  • Brand 224%
  • Brand 319%
  • Brand 411%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (0%)

Demand

Garth Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 55.3×

Reviews and returns

What reviews say buyers love and hate about Garth Wig

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Wig/Artificial Hair Quality”
33%of negative reviews mention “Quality-Overall”
8.4%of orders come back
“Not the highest quality wig”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Garth Wig questions

Answered from the same tracked data.