Is gandalf hat profitable to sell on Amazon United States?

The niche generates $24K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (43/100).

How competitive is the gandalf hat niche?

16 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 69% of demand.

When does demand for gandalf hat peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 10.3× the quietest.

What does it cost to enter the gandalf hat niche?

Listings span $9.65–$29.81; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.

Gandalf Hat

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Review moat

Great271.68

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$17.01

avg listing price — sweet spot $15–$100

Price range

Good$9.65–$29.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 25K searches

Signals Low Review Barrier

Is gandalf hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, gandalf hat is a $24K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

gandalf hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $26K–$34K; units × avg price
Conversion rate: 5.8%
Avg BSR: #477
Page quality: 0%
Prime: 89%
Sponsored: 68%
Out of stock: 15.4%
Avg brand age: 47 months
Avg seller age: 196 days

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

24%

gagift world20%
Ibeauti15%
VALOZENC14%
elope11%
HOMELEX10%
Vegove7%

gandalf hat demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.3×

Open Trend

Top gandalf hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

gagift world Wizard Hat 18IN Large Witch Hat for Witch Costume Funny Cosplay Accessories for Halloween Costume (Gray)

gagift world$14.044.6★182 rev

Ibeauti Wizard Hat Adult Men Grey Costume Hat Halloween Cosplay Accessory (Grey)

Ibeauti$21.184.5★280 rev

VALOZENC Wizard Hat for Adults Large Witch Sorcerer Hats Halloween Costume Accessory(Grey)

VALOZENC$13.904.1★50 rev

elope Lord of The Rings The Hobbit Gandalf Costume Hat for Adults and Teens Gray

elope$28.304.7★1,172 rev

HOMELEX Grey Witch Hat Adult Wizard Hat Sorcerer Accessories Halloween

HOMELEX$11.154.0★311 rev

Newest

by launch date

NTIERA Wizard Hat 18IN Large Witch Hat for WitchCostume Funny Cosplay Accessories for Halloween Costume (Gray)

NTIERA$13.5035 rev

8mo ago

Spyder Mens Sherpa Ear Flap Panel Hat Redwood L/XL

Spyder$17.3840 rev

10mo ago

MiUWUU Grey Witch Hat for Women Halloween Costume Cosplay Party Accessory Felt Material

MiUWUU$11.8547 rev

11mo ago

Vegove Suede Wizard Hat with Bendable Wire Adult Witch Sorcerer Halloween Costume Accessories (Grey)

Vegove$20.5430 rev

1y ago

Joukavor Wizard Hat Beard and Wig Costume Accessory for Adults Halloween Cosplay (Grey)

Joukavor$23.4817 rev