Gandalf Hat
FailShoppers spend an estimated $24K a year here, so Gandalf Hat is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $24K/yr25K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 65%top-5 click share · 16 brands · 19 sellers
Flapen Score
Gandalf Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gandalf Hat is stronger. Inside it, weaker.
Market
The Gandalf Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Gandalf Hat 25K times last year and spent an estimated $24K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $24Ka year
- Peak month
- October10.3× the quietest month
- Top search term
- gandalf hat20K searches a year
02 · Price
A sale here is worth $17.01.
Listings sell for $17.01 on average, from $9.65 to $29.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.01 that is $0 to $2K a year per listing.
- Average price
- $17.01inside the $15 to $100 sweet spot
- Price range
- $9.65–$29.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #477 within Headwear. It carries 272 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 89%
- Out of stock, average day
- 15.4%
- Average rank
- #477in Headwear
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 272per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Gandalf Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
19
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
24%
- Brand 120%
- Brand 215%
- Brand 314%
- Brand 411%
- Brand 510%
- Brand 67%
Demand
Gandalf Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.3×
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gandalf Hat questions
Answered from the same tracked data.









