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Gandalf Hat

Fail

Shoppers spend an estimated $24K a year here, so Gandalf Hat is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$24K/yr25K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
65%top-5 click share · 16 brands · 19 sellers

Flapen Score

Gandalf Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gandalf Hat is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gandalf Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Gandalf Hat 25K times last year and spent an estimated $24K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
5.8%
Market size, estimated
$24Ka year
Peak month
October10.3× the quietest month
Top search term
gandalf hat20K searches a year

02 · Price

A sale here is worth $17.01.

Listings sell for $17.01 on average, from $9.65 to $29.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.01 that is $0 to $2K a year per listing.

Average price
$17.01inside the $15 to $100 sweet spot
Price range
$9.65–$29.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #477 within Headwear. It carries 272 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
89%
Out of stock, average day
15.4%
Average rank
#477in Headwear
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
272per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Gandalf Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

19

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

24%

  • Brand 120%
  • Brand 215%
  • Brand 314%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Demand

Gandalf Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.3×

FAQ

Common Gandalf Hat questions

Answered from the same tracked data.