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Gandalf Costume

Maybe

Products sell for $48.01 on average, inside the sweet spot. But returns run at 8.6% of orders, so Gandalf Costume is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$168K/yr215K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
48%top-5 click share · 19 brands · 26 sellers

Flapen Score

Gandalf Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Gandalf Costume is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gandalf Costume market on Amazon at a glance

Gandalf Costume is a $168K a year market on Amazon United States, with 215K searches a year. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 215K times a year and 1.6% buy. Search demand moved +4.2% in 90 days, so the market is growing into its $168K a year.

Search volume
215K
Search growth, 90 days
+4.2%
Conversion
1.6%
Market size
$168K

02 · Money

The money is thin.

Shoppers bought 4K to 5K units at $48.01 on average, 100 to 250 per product. Units times price is $192K to $240K a year.

Units sold
4K–5K
Units per product
100–250
Average price
$48.01
Units × price
$192K–$240K

03 · Shelf

Brands here are settling in.

The average listing ranks #2,108. 90% of listings ship Prime. 77% of the shelf is sponsored, so budget for ads. The average listing is out of stock 20.7% of the time. The average brand has sold here for 39 months.

Average BSR
#2,108
Prime
90%
Sponsored
77%
Out of stock
20.7%
Average brand age
39 months

Products

Top Gandalf Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$17K$25K$34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

26

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

31%

  • IMDAET23%
  • Rubies23%
  • Piwixotu7%
  • LILLIWEEN5%
  • VZQI5%
  • JINSERHOO5%

Demand

Gandalf Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 26.5×

Search terms

Top Gandalf Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gandalf costume155K/yr
  • gandalf costume men40K/yr
  • gandalf the grey costume8K/yr
  • gandalf costume adult3K/yr
  • gandalf costume women3K/yr
  • grey wizard costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Gandalf Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.16

Might be too big for a small head or kid

Small

For a 3XL costume the hat is very small

Functionality-Overall11%−0.22

Doesnt work, waste of money

Quality-Overall11%+1.42

Not good

Value For Money11%−0.17

waste of money

Smell6%−0.11

Smelly and misleading

Love

Quality-Overall25%+1.42

Great quality

Really good quality

It appears to be of good quality

Material Quality15%+1.18

Its sturdier and better made than the typical cheapy costume material

quality materials

Wow, nice quality of felt-like material and wire, very shapeable, look is great as a wizard hat or scrunched a little for a witchy look

Advertised Vs Actual Product10%+0.35

As described

Color10%+0.98

Loved that it came in a variety of colors instead of just black

The costume was true to color, quality materials and looked great

Comfort-Overall9%−0.05

The robe is surprisingly comfortable

Looks great and comfortable to wear

Theyre not uncomfortable or scratchy. which is good.

Return

8.6% Return rate 64% Fixable by listing

Size-Overall44%▇▄▇▇██

Might be too big for a small head or kid

Small

For a 3XL costume the hat is very small

Length14%▂█▅▄▄▅
Advertised Vs Actual Product8%█▄▆▅▆▆

Smelly and misleading

Quality-Overall7%▆▃▆▅▇█

Not good

Material Quality6%█▂▂▃▂▂

FAQ

Common Gandalf Costume questions

Answered from the same tracked data.