Is gandalf costume profitable to sell on Amazon United States?

The niche generates $168K/yr across 30 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the gandalf costume niche?

19 brands and 26 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in gandalf costume?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 8.6% — above our launch gate.

When does demand for gandalf costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 26.5× the quietest.

What does it cost to enter the gandalf costume niche?

Listings span $13.90–$127.88; the average listing price is $48.01 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.

Gandalf Costume

Worth a look

Shows a sweet-spot price point ($48.01 avg), but high returns (8.6%) keeps it on the watch list.

Avg price

Great$48.01

avg listing price — sweet spot $15–$100

Review moat

Great164.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$13.90–$127.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$168K

$168K/yr · 215K searches

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.6%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

Is gandalf costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, gandalf costume is a $168K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

gandalf costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $192K–$240K; units × avg price
Conversion rate: 1.6%
Avg BSR: #2,108
Page quality: 0%
Prime: 90%
Sponsored: 77%
Out of stock: 20.7%
Avg brand age: 39 months
Avg seller age: 206 days

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

31%

IMDAET23%
Rubies23%
Piwixotu7%
LILLIWEEN5%
VZQI5%
JINSERHOO5%

gandalf costume demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 26.5×

Open Trend

Top gandalf costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gandalf costume155K/yr +1.9%1.2% conv.
gandalf costume men40K/yr +19.3%1.4% conv.
gandalf the grey costume8K/yr +12.2%0.3% conv.
gandalf costume adult3K/yr +17.1%0.7% conv.
gandalf costume women3K/yr +30.8%0.7% conv.
grey wizard costume5K/yr -18.8%0.0% conv.

All search terms

Top gandalf costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rubies Lord Of The Rings: Gandalf Costume for Adults Mens Standard

Rubies$42.004.0★1,211 rev

Adult Gandalf Cosplay Costume Gandalf Wizard Robe Cloak Robe Hooded Cloak Outfits for Halloween Carnival Party (White M)

IMDAET$33.153.2★22 rev

Adult Gandalf Cosplay Costume Gandalf Wizard Robe Cloak Robe Hooded Cloak Outfits for Halloween Carnival Party (White L)

IMDAET$32.913.2★22 rev

Luzcexs Adult Wizard Costume Set 5Pcs Gray Sorcerer Outfit with Wizards Hat Belt Wig & Beard Wizard costume for Halloween

Luzcexs$40.214.3★27 rev

VZQI Renaissance Hooded Cloak Hobbit Halloween Medieval Costume Adult Cosplay Short Cape for Men and Women (Green Medium)

VZQI$17.844.6★95 rev

Newest

by launch date

Forwe 5Pcs Wizard Costume for Adults Grey Wizard Robe Hat Wig Beard and Waist Rope Halloween Cosplay Costumes For Men (M/L)

Forwe$46.176 rev

3mo ago

Luzcexs Adult Wizard Costume Set 5Pcs Gray Sorcerer Outfit with Wizards Hat Belt Wig & Beard Wizard costume for Halloween

Luzcexs$40.2127 rev

3mo ago

Univafeli Grey Wizard Costume for Adult Medieval Pilgrim Cosplay Outfit with Hat Robe Cloak Wig Beard for Halloween LARP S

Univafeli$34.783 rev

8mo ago

iunoket Adult Wizard Costume Tunic Robe Medieval Cloak Halloween Outfit

iunoket$49.1120 rev

11mo ago

Grey Wizard Costume Mens Adult Robe Hooded Cloak Outfits Hat Full Set Halloween Cosplay S

JINSERHOO$51.6619 rev

11mo ago

What reviews say buyers love and hate about gandalf costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great quality”

Material Quality15%

“Its sturdier and better made than the typical cheapy costume material”

Advertised Vs Actual Product10%

“As described”

Color10%

“Loved that it came in a variety of colors instead of just black”

Comfort-Overall9%

“The robe is surprisingly comfortable”

Breathability4%

“breathable instead of stiff or overly costume-like”

Size-Overall4%

“The adjustable lace-up collar is also a nice detail that helps the fit feel more customizable”

Value For Money3%

“Great value for the $13 I paid”

Strength3%

“Its sturdier and better made than the typical cheapy costume material”

Design-Overall1%

“The hat stands out as one of the better parts of the set”

What buyers complain about

Size-Overall15%

“Might be too big for a small head or kid”

Functionality-Overall11%

“Doesnt work, waste of money”

Quality-Overall11%

“Not good”

Value For Money11%

“waste of money”

Smell6%

“Smelly and misleading”

Wrinkles6%

“Everything is vacuumed sealed so the whole costume is wrinkled right out of the box”

Advertised Vs Actual Product6%

“Smelly and misleading”

Strength3%

“they are the weaker parts”

Shape/Style3%

“it can looks very odd”

Top return reasons

Size-Overall44%

Length14%

Advertised Vs Actual Product8%

Quality-Overall7%

Material Quality6%

Product Condition3%

Color2%

Thin1%

Shoulder Fit1%

Chest Fit1%

Common gandalf costume questions

Is gandalf costume profitable to sell on Amazon United States?: The niche generates $168K/yr across 30 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the gandalf costume niche?: 19 brands and 26 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in gandalf costume?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 8.6% — above our launch gate.
When does demand for gandalf costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 26.5× the quietest.
What does it cost to enter the gandalf costume niche?: Listings span $13.90–$127.88; the average listing price is $48.01 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.