Skip to content
45

Game of Thrones Costume

Skip it

High returns (12.6%) — this niche doesn't clear our bar today.

Market size 2Growth 23Conversion 1Competition 84Returns 0Price range 87Avg price 95Brand share 85Review moat 72Quality gap 75

Avg price

Incredible$42.60

avg listing price — sweet spot $15–$100

Price range

Great$18.47–$108.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good638.31

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Market size

Bad$9K

$9K/yr · 176K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.6%

return rate — above 5% kills the launch gate

Is game of thrones costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, game of thrones costume is a $9K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

game of thrones costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$21K–$32K
units × avg price
Conversion rate
0.1%
Avg BSR
#3,686
Page quality
0%
Prime
94%
Sponsored
73%
Out of stock
4.6%
Avg brand age
46 months
Avg seller age
193 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

41

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

31%

Top 20: 69%

Open market

44%

  • PARTYEVER13%
  • Encore Costumes12%
  • L'VOW10%
  • TOGROP7%
  • SUNGDOGIN7%
  • Nodkim6%

game of thrones costume demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 29.1×

Top game of thrones costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • game of thrones costume98K/yr
  • game of thrones costumes women28K/yr
  • game of thrones dress8K/yr
  • game of thrones costumes15K/yr
  • game of thrones cosplay7K/yr
  • game of thrones costume men15K/yr
  • game of thrones costume women5K/yr
All search terms

Top game of thrones costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2706%$5409%$81012%$1K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about game of thrones costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“It's a good quality surcoat, although plain, and the fit mostly works for my daughter”

Size-Overall12%

“Perfect fit”

Value For Money10%

“The price was great for the costume”

Material Quality7%

“Material is light weight and is comfortable”

Soft Feel7%

“It is soft abd fits well”

Comfort-Overall6%

“It was comfortable”

Advertised Vs Actual Product5%

“As was described”

Color3%

“The color is perfect”

Shape/Style3%

“oh so flattering”

Design-Overall3%

“I love the design”

What buyers complain about

Size-Overall21%

“It runs a little small”

Quality-Overall11%

“Its cheaply made”

Value For Money6%

“So so cheap do not buy”

Chest Fit4%

“a bit tight in the chest/shoulder area”

Durability4%

“Piece broke off first time wearing it”

Strap/String Quality3%

“it was a bit difficult to strap on”

Length2%

“The belt is quite long”

Stretchability/Expandability/Elasticity2%

“Very stretchy material”

Transparency2%

“See through”

Weight Heavy2%

“a little heavy”

Top return reasons

Size-Overall42%
Length11%
Chest Fit7%
Shoulder Fit5%
Material Quality4%
Advertised Vs Actual Product4%
Color3%
Shape/Style3%
Waist Fit2%
Quality-Overall2%

Common game of thrones costume questions

Is game of thrones costume profitable to sell on Amazon United States?
The niche generates $9K/yr across 52 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (45/100).
How competitive is the game of thrones costume niche?
33 brands and 41 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in game of thrones costume?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 12.6% — above our launch gate.
When does demand for game of thrones costume peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 29.1× the quietest.
What does it cost to enter the game of thrones costume niche?
Listings span $18.47–$108.52; the average listing price is $42.60 (sweet spot $15–$100). The average incumbent carries 638 reviews — the moat a new listing must climb.