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Game of Thrones Costume

Fail

An estimated 12.6% of orders come back, so Game of Thrones Costume is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$9K/yr176K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
31%top-5 click share · 33 brands · 41 sellers

Flapen Score

Game of Thrones Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Game of Thrones Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Game of Thrones Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Game of Thrones Costume 176K times last year and spent an estimated $9K. The top 5 brands take 50% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
0.1%
Market size, estimated
$9Ka year
Peak month
October29.1× the quietest month
Top search term
game of thrones costume98K searches a year

02 · Price

A sale here is worth $42.60.

Listings sell for $42.60 on average, from $18.47 to $108.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $42.60 that is $0 to $4K a year per listing.

Average price
$42.60inside the $15 to $100 sweet spot
Price range
$18.47–$108.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #3,686 within Robes, Capes & Jackets. It carries 638 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
94%
Out of stock, average day
4.6%
Average rank
#3,686in Robes, Capes & Jackets
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
638per listing
Listings tracked
52

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Game of Thrones Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

41

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

31%

Top 20: 69%

Open market

44%

  • Brand 113%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Game of Thrones Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 29.1×

Search terms

Top Game of Thrones Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • game of thrones costume98K/yr
  • game of thrones costumes women28K/yr
  • game of thrones dress8K/yr
  • game of thrones costumes15K/yr
  • game of thrones cosplay7K/yr
  • game of thrones costume men15K/yr
  • game of thrones costume women5K/yr

Reviews and returns

What reviews say buyers love and hate about Game of Thrones Costume

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
12.6%of orders come back
“It runs a little small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Game of Thrones Costume questions

Answered from the same tracked data.