Gaff

Shoppers searched for this 651K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months

651K

Growth, 90 days vs prior 90

+13.3%

Conversion, latest week

1.3%

Market size, estimated

$214Ka year

Peak month

June1.2× the quietest month

Top search term

tucking underwear130K searches a year

Listings sell for $25.13 on average, from $14.13 to $53.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $25.13 that is $3K to $6K a year per listing.

Average price

$25.13inside the $15 to $100 sweet spot

Price range

$14.13–$53.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

6.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #15,570 within Lingerie. It carries 846 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

8.3%

Average rank

#15,570in Lingerie

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

846per listing

Listings tracked

64

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months