Fuzzy Pajamas for Women

Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -73.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

576K

Growth, 90 days vs prior 90

-73.5%

Conversion, latest week

0.1%

Market size, estimated

$18Ka year

Peak month

December28.6× the quietest month

Top search term

fuzzy pajamas for women102K searches a year

Listings sell for $28.71 on average, from $9.72 to $55.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.71 that is $0 to $3K a year per listing.

Average price

$28.71inside the $15 to $100 sweet spot

Price range

$9.72–$55.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #2,321 within Sleep & Lounge. It carries 1,733 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

17.7%

Average rank

#2,321in Sleep & Lounge

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,733per listing

Listings tracked

122

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months