Furry Paws

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

688K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

0.7%

Market size, estimated

$97Ka year

Peak month

December1.6× the quietest month

Top search term

paws168K searches a year

Listings sell for $19.32 on average, from $7.57 to $39.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $19.32 that is $2K to $5K a year per listing.

Average price

$19.32inside the $15 to $100 sweet spot

Price range

$7.57–$39.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #44,055 within Accessories. It carries 762 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#44,055in Accessories

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

762per listing

Listings tracked

27

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months