Fur Vest

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -87.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-87.1%

Conversion, latest week

0.3%

Market size, estimated

$103Ka year

Peak month

December25.4× the quietest month

Top search term

fur top149K searches a year

Listings sell for $30.30 on average, from $13.78 to $120.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.30 that is $0 to $3K a year per listing.

Average price

$30.30inside the $15 to $100 sweet spot

Price range

$13.78–$120.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

22.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #46,754 within Coats, Jackets & Vests. It carries 68 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

98%

Out of stock, average day

3.5%

Average rank

#46,754in Coats, Jackets & Vests

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

68per listing

Listings tracked

180

122 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

122

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months