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Fur Top

Fail

Demand is soft, at -82.6% this quarter, so Fur Top is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$8K/yr369K searches / yr
90-day growth
-82.6%search demand this quarter
Competition
11%top-5 click share · 51 brands · 55 sellers

Flapen Score

Fur Top against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fur Top is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fur Top market on Amazon at a glance

Shoppers on Amazon United States searched for Fur Top 369K times last year and spent an estimated $8K. The top 5 brands take 63% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -82.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
369K
Growth, 90 days vs prior 90
-82.6%
Conversion, latest week
0.1%
Market size, estimated
$8Ka year
Top search term
fur shirt38K searches a year

02 · Price

A sale here is worth $28.36.

Listings sell for $28.36 on average, from $7.13 to $130.47. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.36 that is $0 to $3K a year per listing.

Average price
$28.36inside the $15 to $100 sweet spot
Price range
$7.13–$130.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
20.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #50,938 within Tanks & Camis. It carries 39 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#50,938in Tanks & Camis
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
39per listing
Listings tracked
211

04 · Newcomers

0 of last year's 128 launches cleared the first-year sales bar.

128 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
128
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Fur Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

51 rising

Sellers

55

Top-5 brand share

63%

Top 20: 89%

Top-5 click share

11%

Top 20: 34%

Open market

35%

  • Brand 129%
  • Brand 216%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Fur Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 24.2× · 8 of 12 months tracked

Search terms

Top Fur Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fur shirt38K/yr
  • fur tops for women45K/yr
  • furry top22K/yr
  • fur outfit25K/yr
  • white fur top24K/yr
  • black fur top25K/yr
  • fur crop top14K/yr
  • fur outfits for women16K/yr
  • fur halter top15K/yr
  • fur trim top22K/yr

Reviews and returns

What reviews say buyers love and hate about Fur Top

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
20.8%of orders come back
“Terrible fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fur Top questions

Answered from the same tracked data.