Fur Scarf

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

-75.0%

Conversion, latest week

0.3%

Market size, estimated

$10Ka year

Peak month

December12.6× the quietest month

Top search term

fur collar68K searches a year

Listings sell for $20.68 on average, from $9.45 to $42.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.68 that is $0 to $2K a year per listing.

Average price

$20.68inside the $15 to $100 sweet spot

Price range

$9.45–$42.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

23.6%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #245 within Scarves & Wraps. It carries 903 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

9.1%

Average rank

#245in Scarves & Wraps

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

903per listing

Listings tracked

56

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months