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Fur Purse

Fail

Demand is soft, at -66.4% this quarter, so Fur Purse is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$94K/yr597K searches / yr
90-day growth
-66.4%search demand this quarter
Competition
33%top-5 click share · 27 brands · 30 sellers

Flapen Score

Fur Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fur Purse is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fur Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Fur Purse 597K times last year and spent an estimated $94K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -66.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
597K
Growth, 90 days vs prior 90
-66.4%
Conversion, latest week
0.4%
Market size, estimated
$94Ka year
Peak month
December8.2× the quietest month
Top search term
fur purse112K searches a year

02 · Price

A sale here is worth $35.88.

Listings sell for $35.88 on average, from $8.12 to $184.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $35.88 that is $0 to $4K a year per listing.

Average price
$35.88inside the $15 to $100 sweet spot
Price range
$8.12–$184.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #4,012 within Shoulder Bags. It carries 190 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.6%
Average rank
#4,012in Shoulder Bags
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
190per listing
Listings tracked
56

04 · Newcomers

1 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -109 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
-109 months

Products

Top Fur Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

30

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

33%

Top 20: 71%

Open market

33%

  • Brand 127%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Fur Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Fur Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fur purse112K/yr
  • fur bag66K/yr
  • furry purse40K/yr
  • fuzzy purse27K/yr
  • fluffy purse24K/yr
  • fur clutch27K/yr
  • fluffy bag17K/yr
  • fur purses for women45K/yr
  • black fur purse26K/yr
  • faux fur purse38K/yr

Reviews and returns

What reviews say buyers love and hate about Fur Purse

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
7.7%of orders come back
“It has really big”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fur Purse questions

Answered from the same tracked data.