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Fur Hoodie

Fail

Demand is soft, at -62.5% this quarter, so Fur Hoodie is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$33K/yr578K searches / yr
90-day growth
-62.5%search demand this quarter
Competition
31%top-5 click share · 32 brands · 36 sellers

Flapen Score

Fur Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fur Hoodie is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fur Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Fur Hoodie 578K times last year and spent an estimated $33K. The top 5 brands take 55% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -62.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
578K
Growth, 90 days vs prior 90
-62.5%
Conversion, latest week
0.1%
Market size, estimated
$33Ka year
Top search term
fur hoodie108K searches a year

02 · Price

A sale here is worth $37.89.

Listings sell for $37.89 on average, from $22.64 to $138.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $37.89 that is $0 to $4K a year per listing.

Average price
$37.89inside the $15 to $100 sweet spot
Price range
$22.64–$138.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #7,160 within Fashion Hoodies & Sweatshirts. It carries 669 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
95%
Out of stock, average day
4.8%
Average rank
#7,160in Fashion Hoodies & Sweatshirts
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
669per listing
Listings tracked
60

04 · Newcomers

1 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Fur Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

36

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

31%

Top 20: 66%

Open market

41%

  • Brand 123%
  • Brand 215%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Fur Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 4.8× · 6 of 12 months tracked

Search terms

Top Fur Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fur hoodie108K/yr
  • fur hoodie y2k33K/yr
  • jacket with fur hood71K/yr
  • fur jacket y2k42K/yr
  • y2k fur jacket32K/yr
  • fur hood jacket57K/yr
  • fur zip up hoodie21K/yr
  • fur lined jacket36K/yr
  • hoodie with fur hood22K/yr
  • faux fur hoodie21K/yr

Reviews and returns

What reviews say buyers love and hate about Fur Hoodie

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Warmth”
12%of negative reviews mention “Color”
7.5%of orders come back
“Wrong Color”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fur Hoodie questions

Answered from the same tracked data.