Fur Hat

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -87.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-87.9%

Conversion, latest week

0.4%

Market size, estimated

$97Ka year

Peak month

December22.3× the quietest month

Top search term

fur hat425K searches a year

Listings sell for $18.35 on average, from $9.00 to $35.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $18.35 that is $2K to $5K a year per listing.

Average price

$18.35inside the $15 to $100 sweet spot

Price range

$9.00–$35.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

12.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,981 within Bucket Hats. It carries 527 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

2.6%

Average rank

#1,981in Bucket Hats

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

527per listing

Listings tracked

105

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months