Funny Wigs

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $459K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

1.6%

Market size, estimated

$459Ka year

Peak month

December5.9× the quietest month

Top search term

funny wigs548K searches a year

Listings sell for $14.78 on average, from $8.58 to $24.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $14.78 that is $4K to $7K a year per listing.

Average price

$14.78under the $15 to $100 sweet spot

Price range

$8.58–$24.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

7.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #369 within Wigs. It carries 1,480 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#369in Wigs

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,480per listing

Listings tracked

31

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months