Skip to content

Funny Pillows

Fail

The top 5 brands take 96% of clicks, so Funny Pillows is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$279K/yr580K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
63%top-5 click share · 8 brands · 303 sellers

Flapen Score

Funny Pillows against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Funny Pillows is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funny Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for Funny Pillows 580K times last year and spent an estimated $279K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.

Searches, last 12 months
580K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
2.4%
Market size, estimated
$279Ka year
Peak month
December6.4× the quietest month
Top search term
spongebob fuggler211K searches a year

02 · Price

A sale here is worth $20.35.

Listings sell for $20.35 on average, from $7.14 to $36.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $20.35 that is $25K to $31K a year per listing.

Average price
$20.35inside the $15 to $100 sweet spot
Price range
$7.14–$36.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$25K–$31K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,420 within Accessories. It carries 560 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#2,420in Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
560per listing
Listings tracked
19

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Funny Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

303

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

3%

  • Brand 167%
  • Brand 214%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Funny Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Funny Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spongebob fuggler211K/yr
  • fuggler spongebob106K/yr
  • fugler keychain66K/yr
  • sponge bob fuggler24K/yr
  • spongebob fuggler keychain28K/yr
  • fuggler keyring17K/yr
  • fugglers spongebob16K/yr
  • spongebob fugglers19K/yr
  • fuggler key chain16K/yr
  • squidward fuggler15K/yr

Reviews and returns

What reviews say buyers love and hate about Funny Pillows

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Advertised Vs Actual Product”
18%of negative reviews mention “Advertised Vs Actual Product”
1.1%of orders come back
“Not exactly like the picture”
A buyer, on “Advertised Vs Actual Product”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Funny Pillows questions

Answered from the same tracked data.