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Funny Keychain

Fail

Prices span $3.37–$12.08, mostly outside the sweet spot, so Funny Keychain is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$61K/yr954K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
89%top-5 click share · 10 brands · 71 sellers

Flapen Score

Funny Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Funny Keychain is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funny Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Funny Keychain 954K times last year and spent an estimated $61K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 954K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
954K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
0.8%
Market size, estimated
$61Ka year
Peak month
December2.4× the quietest month
Top search term
funny keychain258K searches a year

02 · Price

A sale here is worth $8.03.

Listings sell for $8.03 on average, from $3.37 to $12.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.03 that is $2K to $4K a year per listing.

Average price
$8.03under the $15 to $100 sweet spot
Price range
$3.37–$12.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #452 within Keyrings & Keychains. It carries 1,430 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#452in Keyrings & Keychains
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,430per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Funny Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

71

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

8%

  • Brand 137%
  • Brand 234%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Funny Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Funny Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funny keychain258K/yr
  • womens novelty keychains104K/yr
  • funny keychains97K/yr
  • fun keychains73K/yr
  • unique keychains48K/yr
  • novelty keychains65K/yr
  • funny keychains for men43K/yr
  • keychain funny38K/yr
  • funny keychains for women36K/yr
  • fun keychain28K/yr

Reviews and returns

What reviews say buyers love and hate about Funny Keychain

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Chain/Key Quality”
28%of negative reviews mention “Durability”
1.3%of orders come back
“Broke”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Funny Keychain questions

Answered from the same tracked data.