Funny Christmas Hats

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

1.0%

Market size, estimated

$31Ka year

Top search term

funny christmas hats57K searches a year

Listings sell for $16.73 on average, from $9.52 to $24.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $16.73 that is $0 to $2K a year per listing.

Average price

$16.73inside the $15 to $100 sweet spot

Price range

$9.52–$24.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.3%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #4,246 within Headwear. It carries 5,150 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

19.0%

Average rank

#4,246in Headwear

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

5,150per listing

Listings tracked

5

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months