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Fun Pants

Fail

An estimated 14.6% of orders come back, so Fun Pants is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$18K/yr757K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
10%top-5 click share · 87 brands · 99 sellers

Flapen Score

Fun Pants against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fun Pants is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fun Pants market on Amazon at a glance

Shoppers on Amazon United States searched for Fun Pants 757K times last year and spent an estimated $18K. The top 5 brands take 31% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 757K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
757K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
0.1%
Market size, estimated
$18Ka year
Peak month
March2.0× the quietest month
Top search term
fun pants women110K searches a year

02 · Price

A sale here is worth $29.41.

Listings sell for $29.41 on average, from $10.51 to $51.56. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $29.41 that is $0 to $3K a year per listing.

Average price
$29.41inside the $15 to $100 sweet spot
Price range
$10.51–$51.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #743 within Jeans. It carries 1,824 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
4.3%
Average rank
#743in Jeans
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,824per listing
Listings tracked
233

04 · Newcomers

37 of last year's 83 launches cleared the first-year sales bar.

83 products launched here in the last 12 months. 37 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
83
Successful launches
37Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fun Pants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

87 rising

Sellers

99

Top-5 brand share

31%

Top 20: 68%

Top-5 click share

10%

Top 20: 30%

Open market

66%

  • Brand 113%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Fun Pants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Fun Pants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fun pants women110K/yr
  • fun pants94K/yr
  • printed pants for women69K/yr
  • patterned pants for women71K/yr
  • colorful pants43K/yr
  • funky pants41K/yr
  • colorful pants for women35K/yr
  • printed pants30K/yr
  • fun jeans33K/yr
  • patterned pants31K/yr

Reviews and returns

What reviews say buyers love and hate about Fun Pants

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
14.6%of orders come back
“Too short”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fun Pants questions

Answered from the same tracked data.