Frye Boots Women
Skip itHigh returns (19.1%) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Review moat
Great201.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$103.11avg listing price — sweet spot $15–$100
Market size
Good$293K$293K/yr · 1.4M searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Bad$25.32–$466.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad19.1%return rate — above 5% kills the launch gate
Is frye boots women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, frye boots women is a $293K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
frye boots women market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $206K–$258K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #622
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.6%
- Avg brand age
- 46 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
42
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
22%
Top 20: 51%
Open market
17%
- FRYE AND CO.30%
- VBDB14%
- DREAM PAIRS13%
- Frye10%
- UBWDU9%
- Gothictor6%
- Open — no brand owns it (10 brands, 17%)
frye boots women demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Top frye boots women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- frye boots women568K/yr
- frye boots350K/yr
- frye123K/yr
- frye shoes for women34K/yr
- banana boots42K/yr
- frye and co boots27K/yr
- frye boot dupe30K/yr
- frye boot duplicate8K/yr
- frye boots dupe23K/yr
- frye boot20K/yr
Top frye boots women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gothictor Womens Banana Knee High Boots Square Toe Chunky Block Heel Comfortable Low Heel Pull on Wide Calf Riding Long Boots for Women 8.5
Gothictor$53.944.3★57 rev
VBDB Banana Knee High Boots for Women Square Toe Chunky Block Heel Long Boots Womens Comfortable Low Heel Womens Shoes Size 9.5
VBDB$58.014.2★61 rev
DREAM PAIRS Womens Knee High Boots Square Toe Platform Chunky Block Heel Banana Campus Boots for Women Comfortable Low Heel Side Zipper Womens Riding Tall Boots Size 9 Yellow DWUMKB2539
DREAM PAIRS$50.834.4★425 rev
UBWDU Banana Wide Calf Knee High Boots for Women Chunky Heel Block Long Tall Boots Low Heel Square Toe Platform Campus Boots Size 9.5
UBWDU$56.714.3★402 rev
DREAM PAIRS Womens Knee High Boots Square Toe Platform Chunky Block Heel Banana Campus Boots for Women Comfortable Low Heel Side Zipper Womens Riding Tall Boots Size 7.5 Yellow DWUMKB2539
DREAM PAIRS$50.654.4★425 rev
Newest
by launch date
FancyQueen Knee High Boots for Women Banana Campus Square Toe Fall Boots
FancyQueen$25.3229 rev
VBDB Mid Calf Wide Calf Boots for Women Square Toe Chunky Block Heel Long Boots Comfortable Low Heels Casual Fashion Campus Shoes Spring Summer Style for Dating Dressy Everyday Chic Size 7.5
VBDB$49.2811 rev
UBWDU Light Brown Knee High Boots for Women Chunky Heel Block Long Tall Boots Low Heel Square Toe Platform Campus Boots 9
UBWDU$49.01402 rev
VBDB Knee High Boots for Women Square Toe Wide Calf Pull on Long Boots Low Chunky Heel Block Heel Comfortable Daily Work Casual Size9
VBDB$54.0589 rev
FRYE AND CO. Womens Miranda 14 Dusty Blue 8.5 Medium
FRYE AND CO.$120.85191 rev
Trending
90-day click momentumVBDB Mid Calf Wide Calf Boots for Women Square Toe Chunky Block Heel Long Boots Comfortable Low Heels Casual Fashion Campus Shoes Spring Summer Style for Dating Dressy Everyday Chic Size 7.5
VBDB$49.283.6★
VBDB Knee High Boots for Women Square Toe Wide Calf Pull on Long Boots Low Chunky Heel Block Heel Comfortable Daily Work Casual Size9
VBDB$54.054.1★
Frye SUPPLY Womens Steel Toe Chelsea Work Boot Dark Brown - FR40502F
Frye$117.885.0★
UBWDU Light Brown Knee High Boots for Women Chunky Heel Block Long Tall Boots Low Heel Square Toe Platform Campus Boots 9
UBWDU$49.014.3★
FancyQueen Knee High Boots for Women Banana Campus Square Toe Fall Boots
FancyQueen$25.324.0★
What reviews say buyers love and hate about frye boots women
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and Cute”
“got the size that was recommended”
“Extremely well made”
“Color is completely accurate in person”
“Classic look, perfect fit, high quality of leather”
“Great Value”
“Easy Pull-On”
“They are pictured just as they come”
“Feel good on too which is a bonus”
“I like the coloring of the stacked heel”
What buyers complain about
“tight as hell”
“Not leather”
“thats not a sale price”
“not well made”
“The only thing I didnt personally like was the color — it just wasnt exactly what I expected”
“I got sent a used / returned pair”
“they were so uncomfortable so i took a chance on these”
“they do need some time to stretch out across the instep”
“Incredibly narrow”
“Look very plastic”
Top return reasons
Common frye boots women questions
- Is frye boots women profitable to sell on Amazon United States?
- The niche generates $293K/yr across 106 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the frye boots women niche?
- 16 brands and 42 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in frye boots women?
- Top complaints mined from reviews: Size-Overall, Leather Quality, Value For Money. The return rate is 19.1% — above our launch gate.
- When does demand for frye boots women peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the frye boots women niche?
- Listings span $25.32–$466.44; the average listing price is $103.11 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.