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Fruit Costume

Fail

An estimated 12.4% of orders come back, so Fruit Costume is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$108K/yr166K searches / yr
90-day growth
+20.9%search demand this quarter
Competition
93%top-5 click share · 7 brands · 12 sellers

Flapen Score

Fruit Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fruit Costume is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Fruit Costume 166K times last year and spent an estimated $108K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+20.9%
Conversion, latest week
2.4%
Market size, estimated
$108Ka year
Peak month
October42.3× the quietest month
Top search term
fruit costume56K searches a year

02 · Price

A sale here is worth $27.36.

Listings sell for $27.36 on average, from $15.06 to $39.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.36 that is $0 to $3K a year per listing.

Average price
$27.36inside the $15 to $100 sweet spot
Price range
$15.06–$39.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
12.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #3,017 within Boys. It carries 107 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
7.1%
Average rank
#3,017in Boys
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
107per listing
Listings tracked
7

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fruit Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

3%

  • Brand 165%
  • Brand 212%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Fruit Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 42.3×

Search terms

Top Fruit Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit costume56K/yr
  • fruit costume adult40K/yr
  • fruit costumes13K/yr
  • vegetable costume16K/yr
  • vegetable costume adult11K/yr
  • fruit costumes for adults6K/yr
  • adult fruit costume9K/yr
  • fruit halloween costume3K/yr
  • fruit halloween costume adult5K/yr
  • adult fruit halloween costumes6K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Costume

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Comfort-Overall”
33%of negative reviews mention “Size-Overall”
12.4%of orders come back
“the leg holes were big for my daughter”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fruit Costume questions

Answered from the same tracked data.