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Frozen Swimsuit for Girls

Fail

The top 5 brands take 98% of clicks, so Frozen Swimsuit for Girls is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$53K/yr158K searches / yr
90-day growth
+33.4%search demand this quarter
Competition
26%top-5 click share · 8 brands · 14 sellers

Flapen Score

Frozen Swimsuit for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Frozen Swimsuit for Girls is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Swimsuit for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Frozen Swimsuit for Girls 158K times last year and spent an estimated $53K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+33.4%
Conversion, latest week
1.7%
Market size, estimated
$53Ka year
Peak month
May10.9× the quietest month
Top search term
elsa swimsuit26K searches a year

02 · Price

A sale here is worth $19.36.

Listings sell for $19.36 on average, from $10.30 to $30.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.36 that is $0 to $2K a year per listing.

Average price
$19.36inside the $15 to $100 sweet spot
Price range
$10.30–$30.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #143 within Swim. It carries 333 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#143in Swim
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
333per listing
Listings tracked
71

04 · Newcomers

6 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Frozen Swimsuit for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

14

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

26%

Top 20: 60%

Open market

1%

  • Brand 180%
  • Brand 29%
  • Brand 34%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Frozen Swimsuit for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 10.9×

Search terms

Top Frozen Swimsuit for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elsa swimsuit26K/yr
  • frozen swimsuit20K/yr
  • elsa bathing suit20K/yr
  • frozen bathing suit16K/yr
  • elsa swimsuit 4t9K/yr
  • elsa bathing suit 4t7K/yr
  • frozen swimsuit 4t7K/yr
  • frozen bathing suit 4t6K/yr
  • elsa swimsuit 5t6K/yr
  • frozen sunglasses7K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Swimsuit for Girls

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
39%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Weird fit”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Frozen Swimsuit for Girls questions

Answered from the same tracked data.