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Frozen Shirt

Fail

Demand is soft, at -39.2% this quarter, so Frozen Shirt is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$67K/yr395K searches / yr
90-day growth
-39.2%search demand this quarter
Competition
12%top-5 click share · 14 brands · 29 sellers

Flapen Score

Frozen Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Frozen Shirt is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Frozen Shirt 395K times last year and spent an estimated $67K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-39.2%
Conversion, latest week
0.9%
Market size, estimated
$67Ka year
Peak month
December1.7× the quietest month
Top search term
elsa shirt35K searches a year

02 · Price

A sale here is worth $18.82.

Listings sell for $18.82 on average, from $7.77 to $33.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.82 that is $0 to $2K a year per listing.

Average price
$18.82inside the $15 to $100 sweet spot
Price range
$7.77–$33.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #2,794 within Clothing Sets. It carries 1,231 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
10.0%
Average rank
#2,794in Clothing Sets
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,231per listing
Listings tracked
183

04 · Newcomers

6 of last year's 54 launches cleared the first-year sales bar.

54 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
54
Successful launches
6Amazon's first-year sales bar
Average brand age
31 months

Products

Top Frozen Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

29

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

12%

Top 20: 35%

Open market

3%

  • Brand 186%
  • Brand 26%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (8 brands, 3%)

Demand

Frozen Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Frozen Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elsa shirt35K/yr
  • frozen shirt31K/yr
  • frozen shirts for women27K/yr
  • frozen clothes36K/yr
  • frozen toddler clothes29K/yr
  • elsa clothes28K/yr
  • frozen outfit25K/yr
  • frozen birthday shirt16K/yr
  • frozen outfits for girls37K/yr
  • frozen shirts girls14K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Shirt

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Little short”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Frozen Shirt questions

Answered from the same tracked data.