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Frozen Backpack

Fail

Buyers convert on only 0.5% of searches, so Frozen Backpack is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$76K/yr464K searches / yr
90-day growth
+95.4%search demand this quarter
Competition
69%top-5 click share · 10 brands · 26 sellers

Flapen Score

Frozen Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Frozen Backpack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Frozen Backpack 464K times last year and spent an estimated $76K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +95.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
464K
Growth, 90 days vs prior 90
+95.4%
Conversion, latest week
0.5%
Market size, estimated
$76Ka year
Peak month
August8.2× the quietest month
Top search term
frozen backpack206K searches a year

02 · Price

A sale here is worth $30.22.

Listings sell for $30.22 on average, from $17.60 to $48.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $30.22 that is $3K to $8K a year per listing.

Average price
$30.22inside the $15 to $100 sweet spot
Price range
$17.60–$48.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #937 within Backpacks. It carries 532 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
28.0%
Average rank
#937in Backpacks
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
532per listing
Listings tracked
16

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Frozen Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

26

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • Brand 132%
  • Brand 218%
  • Brand 317%
  • Brand 410%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 10%)

Demand

Frozen Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 8.2×

Search terms

Top Frozen Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frozen backpack206K/yr
  • elsa backpack103K/yr
  • frozen backpacks9K/yr
  • frozen backpack for girls 3-514K/yr
  • elsa backpack for girls 3-59K/yr
  • olaf backpack13K/yr
  • frozen bookbag11K/yr
  • disney frozen backpack9K/yr
  • frozen backpack with lunch box14K/yr
  • elsa and anna backpack7K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Backpack

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
3.2%of orders come back
“This one is a bit larger”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Frozen Backpack questions

Answered from the same tracked data.