Frozen Backpack
FailBuyers convert on only 0.5% of searches, so Frozen Backpack is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $76K/yr464K searches / yr
- 90-day growth
- +95.4%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 26 sellers
Flapen Score
Frozen Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Frozen Backpack is stronger. Inside it, weaker.
Market
The Frozen Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Frozen Backpack 464K times last year and spent an estimated $76K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +95.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 464K
- Growth, 90 days vs prior 90
- +95.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $76Ka year
- Peak month
- August8.2× the quietest month
- Top search term
- frozen backpack206K searches a year
02 · Price
A sale here is worth $30.22.
Listings sell for $30.22 on average, from $17.60 to $48.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $30.22 that is $3K to $8K a year per listing.
- Average price
- $30.22inside the $15 to $100 sweet spot
- Price range
- $17.60–$48.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #937 within Backpacks. It carries 532 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 94%
- Out of stock, average day
- 28.0%
- Average rank
- #937in Backpacks
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 532per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Frozen Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Frozen Elsa Girls Backpack TK Kindergarten Elementary Kids Bookbag
- Price
- $32.36
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 3mo ago

BIOWORLD Womens Frozen 4-Piece Backpack Set (Little Kid/Big Kid) White One size
- Price
- $34.46
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 5y ago

Fast Forward Disney Frozen Girls Backpack and Lunch Box Set - 2 Piece 15 Inch School Backpack With Detachable Lunch Bag Set Size One Size Frozen Round Lunch
- Price
- $24.93
- Rating
- 4.3/5
- Reviews
- 397
- Age
- 8mo ago

Fast Forward Disney Frozen 16 Backpacks With Lunch Bag - Licensed Characters Kids Schoolbag
- Price
- $27.45
- Rating
- 3.6/5
- Reviews
- 92
- Age
- 1y ago

Simple Modern Medium Disney Toddler Backpack for School Girls and Boys | Kindergarten Elementary Kids Backpack | Fletcher Collection | Kids - 15 tall | Frozen Swirls
- Price
- $42.64
- Rating
- 4.8/5
- Reviews
- 6,366
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Get Trend Disney Frozen Kids Backpack with Water Bottle Set for Girls 2 Pc 17in Bookbag with Padded Straps Gifts for Girls (Multi Frozen)
- Price
- $30.27
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 9mo ago

trettitre Cute Cartoon Backpack for Students Casual Travel Schoolbag for Boys and Girls School Season Backpack (Frozen)
- Price
- $17.60
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago

Simple Modern Medium Disney Toddler Backpack for School Girls and Boys | Kindergarten Elementary Kids Backpack | Fletcher Collection | Kids - 15 tall | Frozen Swirls
- Price
- $42.64
- Rating
- 4.8/5
- Reviews
- 6,366
- Age
- 6mo ago

Disney Frozen Elsa Girls Backpack TK Kindergarten Elementary Kids Bookbag
- Price
- $32.36
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 3mo ago

Disney Frozen Elsa Girls Backpack TK Kindergarten Elementary Kids Bookbag
- Price
- $31.38
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 3mo ago
Newest
by launch date
Disney Store Official Frozen Backpack - Kids Backpack with Embroidered Accents Adjustable Straps Zip Compartments & Mesh Pockets Screen Art Featuring Anna Elsa & Olaf - Water Resistant
- Price
- $36.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

Disney Frozen Elsa Girls Backpack TK Kindergarten Elementary Kids Bookbag
- Price
- $32.36
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 3mo ago

Disney Frozen Elsa Girls Backpack TK Kindergarten Elementary Kids Bookbag
- Price
- $31.38
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 3mo ago

trettitre Cute Cartoon Backpack for Students Casual Travel Schoolbag for Boys and Girls School Season Backpack (Frozen)
- Price
- $17.60
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago

Bioworld Frozen Elsa Anna And Olaf All-Over Print 12 Toddler Backpack For Preschool Daycare And Travel
- Price
- $34.66
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
26
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
10%
- PATPAT32%
- Fast Forward18%
- Bioworld17%
- Disney10%
- Simple Modern7%
- Get Trend5%
- Open — no brand owns it (4 brands, 10%)
Demand
Frozen Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 8.2×
Search terms
Top Frozen Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frozen backpack206K/yr
- elsa backpack103K/yr
- frozen backpacks9K/yr
- frozen backpack for girls 3-514K/yr
- elsa backpack for girls 3-59K/yr
- olaf backpack13K/yr
- frozen bookbag11K/yr
- disney frozen backpack9K/yr
- frozen backpack with lunch box14K/yr
- elsa and anna backpack7K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen Backpack
We read the reviews and the return reasons for every product selling here.
“This one is a bit larger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









