Frozen Backpack
FailBuyers convert on only 0.5% of searches, so Frozen Backpack is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $76K/yr464K searches / yr
- 90-day growth
- +95.4%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 26 sellers
Flapen Score
Frozen Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Frozen Backpack is stronger. Inside it, weaker.
Market
The Frozen Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Frozen Backpack 464K times last year and spent an estimated $76K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +95.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 464K
- Growth, 90 days vs prior 90
- +95.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $76Ka year
- Peak month
- August8.2× the quietest month
- Top search term
- frozen backpack206K searches a year
02 · Price
A sale here is worth $30.22.
Listings sell for $30.22 on average, from $17.60 to $48.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $30.22 that is $3K to $8K a year per listing.
- Average price
- $30.22inside the $15 to $100 sweet spot
- Price range
- $17.60–$48.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #937 within Backpacks. It carries 532 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 94%
- Out of stock, average day
- 28.0%
- Average rank
- #937in Backpacks
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 532per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Frozen Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
26
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
10%
- Brand 132%
- Brand 218%
- Brand 317%
- Brand 410%
- Brand 57%
- Brand 65%
- Open — no brand owns it (4 brands, 10%)
Demand
Frozen Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 8.2×
Search terms
Top Frozen Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frozen backpack206K/yr
- elsa backpack103K/yr
- frozen backpacks9K/yr
- frozen backpack for girls 3-514K/yr
- elsa backpack for girls 3-59K/yr
- olaf backpack13K/yr
- frozen bookbag11K/yr
- disney frozen backpack9K/yr
- frozen backpack with lunch box14K/yr
- elsa and anna backpack7K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen Backpack
We read the reviews and the return reasons for every product selling here.
“This one is a bit larger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen Backpack questions
Answered from the same tracked data.









