Fringe Purse

Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $324K a year.

Searches, last 12 months

672K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

1.0%

Market size, estimated

$324Ka year

Peak month

May2.4× the quietest month

Top search term

fringe purse210K searches a year

Listings sell for $47.82 on average, from $16.80 to $685.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $47.82 that is $0 to $5K a year per listing.

Average price

$47.82inside the $15 to $100 sweet spot

Price range

$16.80–$685.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

10.9%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #1,330 within Crossbody Bags. It carries 665 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#1,330in Crossbody Bags

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

665per listing

Listings tracked

61

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

4Amazon's first-year sales bar

Average brand age

32 months