Friendship Rings
FailDemand is soft, at -31.2% this quarter, so Friendship Rings is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $51K/yr394K searches / yr
- 90-day growth
- -31.2%search demand this quarter
- Competition
- 26%top-5 click share · 48 brands · 52 sellers
Flapen Score
Friendship Rings against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Friendship Rings is stronger. Inside it, weaker.
Market
The Friendship Rings market on Amazon at a glance
Shoppers on Amazon United States searched for Friendship Rings 394K times last year and spent an estimated $51K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 394K
- Growth, 90 days vs prior 90
- -31.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $51Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- friendship rings63K searches a year
02 · Price
A sale here is worth $17.71.
Listings sell for $17.71 on average, from $6.04 to $118.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.71 that is $0 to $2K a year per listing.
- Average price
- $17.71inside the $15 to $100 sweet spot
- Price range
- $6.04–$118.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #4,566 within Rings. It carries 1,052 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 98%
- Out of stock, average day
- 5.7%
- Average rank
- #4,566in Rings
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 1,052per listing
- Listings tracked
- 86
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Friendship Rings products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AIBELOPY Mother Daughter Rings for Women Best Friend Rings Friendship Rings Daughter Gifts From Mom Promise Rings for Her 925 Sterling Silver Knot Ring Cubic Zirconia Engagement Ring Size 5-10
- Price
- $19.67
- Rating
- 4.4/5
- Reviews
- 441
- Age
- 2y ago

AIBELOPY 925 Sterling Silver Heart Infinity Knot Rings for Women Girls Mother Daughter Friendship Ring 14K Gold Plated CZ Promise Rings for Her Valentines Jewelry Birthday Mothers Day Gifts (Gold 8)
- Price
- $18.03
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago

PDWZNBA Love Friendship Ring 18K Gold-Plated Stainless Steel Promise Ring Wedding Band Jewelry Birthday Gifts for Women
- Price
- $7.38
- Rating
- 4.3/5
- Reviews
- 7,463
- Age
- 5y ago

TOSGMY Mothers Day Gifts Gold Heart Birthstone Rings for Women Non Tarnish Stackable Pinky Ring Dainty 14K Gold Plated CZ Gemstone Ring Wedding Promise Ring Birthday Jewelry Gift for Mom
- Price
- $8.97
- Rating
- 4.2/5
- Reviews
- 354
- Age
- 1y ago

Let Them Zero Fcks Given Mantra Rings for Women Inspirational Stainless Steel Engraving Stackable Ring Self Worth Motivation Circle Rings Personality Friendship Gift Jewelry for Women (Silver 8)
- Price
- $9.72
- Rating
- 3.8/5
- Reviews
- 61
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Senpotly 925 Sterling Silver Love Knot Ring for Mother and Daughter Square Knot Ring for Couple Friendship Kont Rings Mothers Day Birthday Valentines Day Christmas Jewelry Gifts for Women (6)
- Price
- $23.56
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 2y ago

PDWZNBA Love Friendship Ring 18K Gold-Plated Stainless Steel Promise Ring Wedding Band Jewelry Birthday Gifts for Women
- Price
- $8.51
- Rating
- 4.3/5
- Reviews
- 7,463
- Age
- 2y ago

STORYJEWELLERY Pinky Promise Ring for Best Friends Friendship Rings 925 Sterling Silver Pinky Promise Ring for Friends Gifts for Best Friend Women Best Friend Birthday Gifts for Women
- Price
- $16.23
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 3y ago

HOMEBEARJ Rotating BFF Rings for Women Gold Cartoon Anime Rings Adjustable Spinner Best Friend Forever Rings for Women Sister Bridesmaid Couple BFF Jewelry Gift (2- Packs)
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago

Let Them Zero Fcks Given Mantra Rings for Women Inspirational Stainless Steel Engraving Stackable Ring Self Worth Motivation Circle Rings Personality Friendship Gift Jewelry for Women (Silver 8)
- Price
- $9.72
- Rating
- 3.8/5
- Reviews
- 61
- Age
- 7mo ago
Newest
by launch date
Let Them Zero Fcks Given Mantra Rings for Women Inspirational Stainless Steel Engraving Stackable Ring Self Worth Motivation Circle Rings Personality Friendship Gift Jewelry for Women (Silver 8)
- Price
- $9.72
- Rating
- 3.8/5
- Reviews
- 61
- Age
- 7mo ago

HNLUGF I Choose Me Layered Heart Rings for Woman 2PCS S925 Self-Love Heart Ring Remind You That Self-Love Is The Best Kind Of Love Inspirational Encouraged Ring Jewelry Gift for Her (Silver 8)
- Price
- $13.41
- Rating
- 3.7/5
- Reviews
- 46
- Age
- 1y ago

HOMEBEARJ Rotating BFF Rings for Women Gold Cartoon Anime Rings Adjustable Spinner Best Friend Forever Rings for Women Sister Bridesmaid Couple BFF Jewelry Gift (2- Packs)
- Price
- $15.16
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago

HOMEBEARJ Rotating BFF Rings for Women Gold Cartoon Anime Rings Adjustable Spinner Best Friend Forever Rings for Women Sister Bridesmaid Couple BFF Jewelry Gift (1-Pack)
- Price
- $10.35
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago

TOSGMY Mothers Day Gifts Gold Heart Birthstone Rings for Women Non Tarnish Stackable Pinky Ring Dainty 14K Gold Plated CZ Gemstone Ring Wedding Promise Ring Birthday Jewelry Gift for Mom
- Price
- $8.97
- Rating
- 4.2/5
- Reviews
- 354
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
48 falling
Sellers
52
Est. top-5 brand share
50%
Top 20: 84%
Est. top-5 click share
26%
Top 20: 56%
Open market
45%
- AIBELOPY17%
- PDWZNBA14%
- STORYJEWELLERY9%
- TOSGMY6%
- HNLUGF5%
- HOMEBEARJ5%
Demand
Friendship Rings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Friendship Rings search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- friendship rings63K/yr
- best friend rings67K/yr
- friendship rings for women39K/yr
- sister rings39K/yr
- matching rings for best friends24K/yr
- friendship ring23K/yr
- best friend rings for 2 women26K/yr
- bff rings15K/yr
- best friend ring16K/yr
- sister rings for 211K/yr
Reviews and returns
What reviews say buyers love and hate about Friendship Rings
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Friendship Rings questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









