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Friendship Rings

Fail

Demand is soft, at -31.2% this quarter, so Friendship Rings is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$51K/yr394K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
26%top-5 click share · 48 brands · 52 sellers

Flapen Score

Friendship Rings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Friendship Rings is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friendship Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Friendship Rings 394K times last year and spent an estimated $51K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
0.7%
Market size, estimated
$51Ka year
Peak month
December2.9× the quietest month
Top search term
friendship rings63K searches a year

02 · Price

A sale here is worth $17.71.

Listings sell for $17.71 on average, from $6.04 to $118.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.71 that is $0 to $2K a year per listing.

Average price
$17.71inside the $15 to $100 sweet spot
Price range
$6.04–$118.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #4,566 within Rings. It carries 1,052 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
98%
Out of stock, average day
5.7%
Average rank
#4,566in Rings
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,052per listing
Listings tracked
86

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Friendship Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

52

Top-5 brand share

50%

Top 20: 84%

Top-5 click share

26%

Top 20: 56%

Open market

45%

  • Brand 117%
  • Brand 214%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Friendship Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Friendship Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • friendship rings63K/yr
  • best friend rings67K/yr
  • friendship rings for women39K/yr
  • sister rings39K/yr
  • matching rings for best friends24K/yr
  • friendship ring23K/yr
  • best friend rings for 2 women26K/yr
  • bff rings15K/yr
  • best friend ring16K/yr
  • sister rings for 211K/yr

Reviews and returns

What reviews say buyers love and hate about Friendship Rings

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Too small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Friendship Rings questions

Answered from the same tracked data.