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Friendship Bracelets

Maybe

Shoppers spend an estimated $1.0M a year here. But buyers convert on only 2.1% of searches, so Friendship Bracelets is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$1.0M/yr3.0M searches / yr
90-day growth
+7.2%search demand this quarter
Competition
65%top-5 click share · 14 brands · 20 sellers

Flapen Score

Friendship Bracelets against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Friendship Bracelets is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friendship Bracelets market on Amazon at a glance

Shoppers on Amazon United States searched for Friendship Bracelets 3.0M times last year and spent an estimated $1.0M. The top 5 brands take 79% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
2.1%
Market size, estimated
$1.0Ma year
Peak month
August1.8× the quietest month
Top search term
friendship bracelets942K searches a year

02 · Price

A sale here is worth $16.34.

Listings sell for $16.34 on average, from $6.20 to $47.41. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $16.34 that is $20K to $25K a year per listing.

Average price
$16.34inside the $15 to $100 sweet spot
Price range
$6.20–$47.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$25K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Bracelets. It carries 806 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#104in Bracelets
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
806per listing
Listings tracked
21

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Friendship Bracelets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

18%

  • Brand 135%
  • Brand 219%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (8 brands, 18%)

Demand

Friendship Bracelets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Friendship Bracelets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • friendship bracelets942K/yr
  • enewton bracelets for women453K/yr
  • e newton bracelets for women220K/yr
  • friendship bracelet201K/yr
  • best friend bracelet193K/yr
  • friendship bracelets bulk91K/yr
  • bff bracelets108K/yr
  • friendship bracelets for women93K/yr
  • best friend bracelets for 263K/yr
  • friendship bracelets for kids45K/yr

Reviews and returns

What reviews say buyers love and hate about Friendship Bracelets

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Friendship Bracelets questions

Answered from the same tracked data.