Friends Mug

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $450K a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-21.7%

Conversion, latest week

1.1%

Market size, estimated

$450Ka year

Peak month

December6.1× the quietest month

Top search term

friends1.3M searches a year

Listings sell for $14.62 on average, from $9.25 to $22.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $14.62 that is $15K to $18K a year per listing.

Average price

$14.62under the $15 to $100 sweet spot

Price range

$9.25–$22.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$15K–$18K

Returns

1.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #23,363 within Socks & Hosiery. It carries 4,098 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#23,363in Socks & Hosiery

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

4,098per listing

Listings tracked

8

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months