Is friends mug profitable to sell on Amazon United States?

The niche generates $450K/yr across 8 tracked products. 90-day search growth is -21.7%. Flapen's verdict: Skip it (31/100).

How competitive is the friends mug niche?

5 brands and 10 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in friends mug?

Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Dishwasher Safe. The return rate is 1.7%.

When does demand for friends mug peak?

Demand peaks in Jul–Dec; the busiest month runs 6.1× the quietest.

What does it cost to enter the friends mug niche?

Listings span $9.25–$22.21; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 4,098 reviews — the moat a new listing must climb.

Friends Mug

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Good$14.62

avg listing price — sweet spot $15–$100

Market size

Good$450K

$450K/yr · 2.9M searches

Price range

Good$9.25–$22.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,097.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is friends mug profitable on Amazon?

According to Flapen's Amazon United States niche tracking, friends mug is a $450K/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 31/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

friends mug market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: $585K–$731K; units × avg price
Conversion rate: 1.1%
Avg BSR: #23,363
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 8.8%
Avg brand age: 31 months
Avg seller age: 165 days

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Hyp83%
Silver Buffalo7%
WFDN4%
seclate3%
TOIVO3%
Open — no brand owns it (0%)

friends mug demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 6.1×

Open Trend

Top friends mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

friends1.3M/yr -28.5%0.1% conv.
friends tv show merchandise715K/yr -19.0%0.3% conv.
friends tv show132K/yr -7.8%0.1% conv.
friends merch116K/yr -12.7%0.3% conv.
friends tv show gifts128K/yr -11.2%0.3% conv.
friends merchandise80K/yr -24.1%0.2% conv.
friends themed gifts43K/yr -7.5%0.5% conv.
friends decor31K/yr -3.9%0.1% conv.
friends show gifts45K/yr -11.5%0.7% conv.
friends mug37K/yr -17.1%0.7% conv.

All search terms

Top friends mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hyp Friends TV Show Checkered Top Pattern Juniors/Womens 6 Pack Ankle Socks

Hyp$11.494.8★1,992 rev

Hyp Friends Television Series Juniors/Womens 6 Pack Ankle Socks

Hyp$14.014.8★1,042 rev

Hyp Friends TV Show Chibi Characters Juniors/Womens 6 Pack Ankle Socks

Hyp$17.374.9★246 rev

Funny TV Show Merchandise Gifts Tote Bag Friend Gifts for Women Beach Bag for Mommy Female Her Sister Best Friend Coworker Friendship Birthday Christmas Reusable Shopping Bags

WFDN$18.184.5★26 rev

Silver Buffalo Friends Central Perk Smelly Cat Iconic Orange Couch Pheobes Guitar Ceramic Camper Mug 20 Ounces

Silver Buffalo$12.814.8★14,307 rev

Newest

by launch date

seclate Friends Canvas Tote Bag TV Show Gifts Tote Bags for Women Friendship Gifts for Besties Reusable Cloth Cotton Bags for Travel Shopping Beach - O01

seclate$11.6778 rev

1y ago

Funny TV Show Merchandise Gifts Tote Bag Friend Gifts for Women Beach Bag for Mommy Female Her Sister Best Friend Coworker Friendship Birthday Christmas Reusable Shopping Bags

WFDN$18.1826 rev

2y ago

TOIVO Friends Key Holder for WallFriends Tv Show Merchandise GiftsEasy Installation Key Rack for Entryway and Home DecorWall Decor Organizes Keys and Purses While Enhancing Your Rooms Look (Wood)

TOIVO$22.21783 rev

4y ago

Hyp Friends TV Show Chibi Characters Juniors/Womens 6 Pack Ankle Socks

Hyp$17.37246 rev

5y ago

Silver Buffalo Friends Central Perk Smelly Cat Iconic Orange Couch Pheobes Guitar Ceramic Camper Mug 20 Ounces

Silver Buffalo$12.8114,307 rev

6y ago

What reviews say buyers love and hate about friends mug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Really a quality cup”

Advertised Vs Actual Product16%

“Mug is as shown”

Gifting Purpose11%

“Was a gift”

Color10%

“I love the colors”

Size-Overall7%

“they fit perfectly”

Leak-Proof3%

“no leaks”

Comfort-Overall3%

“comfortable”

Strength2%

“Sturdy”

Ease Of Use2%

“its also nice to use occasionally”

Value For Money2%

“Good value for the money”

What buyers complain about

Quality-Overall21%

“This is poor quality”

Assembly/Installation15%

“Messy Assembly”

Dishwasher Safe11%

“others say it is NOT dishwasher safe”

Value For Money6%

“I dont think its worth the $20 price tag”

Durability6%

“it finally broke this morning”

Ease Of Cleaning6%

“Can't keep it clean long enough to decide which”

Weight Light6%

“Could be a bit lighter weight”

Wood Quality4%

“one is so crooked that the wood it is inserted into is cracked”

Balance/Stability4%

“and on the back it has a mounting piece to be centered so when you hang things it may throw the holder off balance”

Material Quality2%

“The material is a kind of carton-ish, kinda fragile and cheap, the paint job is not great, the hooks are different between them. size, color, and how they seemed to have been glued/attached to the piece”

Top return reasons

Size-Overall32%

Defective Material/Parts11%

Advertised Vs Actual Product10%

Quality-Overall9%

Wood Quality6%

Durability4%

Length4%

Material Quality4%