Friends Little People

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

1.1%

Market size, estimated

$32Ka year

Peak month

December1.7× the quietest month

Top search term

lord of the rings baby stuff50K searches a year

Listings sell for $18.59 on average, from $9.12 to $40.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.59 that is $0 to $2K a year per listing.

Average price

$18.59inside the $15 to $100 sweet spot

Price range

$9.12–$40.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.8%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,047 within Baby Boys. It carries 224 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

81%

Out of stock, average day

3.9%

Average rank

#1,047in Baby Boys

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

224per listing

Listings tracked

31

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months