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Friends Hoodie

Fail

Demand is soft, at -50.4% this quarter, so Friends Hoodie is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$8K/yr56K searches / yr
90-day growth
-50.4%search demand this quarter
Competition
44%top-5 click share · 10 brands · 13 sellers

Flapen Score

Friends Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Friends Hoodie is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friends Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Friends Hoodie 56K times last year and spent an estimated $8K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-50.4%
Conversion, latest week
0.4%
Market size, estimated
$8Ka year
Peak month
December13.6× the quietest month
Top search term
friends hoodie12K searches a year

02 · Price

A sale here is worth $32.52.

Listings sell for $32.52 on average, from $11.49 to $48.35. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $32.52 that is $0 to $3K a year per listing.

Average price
$32.52inside the $15 to $100 sweet spot
Price range
$11.49–$48.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #116,032 within Hoodies. It carries 369 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
17.1%
Average rank
#116,032in Hoodies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
369per listing
Listings tracked
41

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Friends Hoodie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

$0$314$629$943$1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

13

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 83%

Open market

3%

  • Idepet37%
  • FRIENDS29%
  • Popfunk15%
  • Hyp10%
  • Bioworld5%
  • How You Doin Shirt1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Friends Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.6×

Search terms

Top Friends Hoodie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • friends hoodie12K/yr
  • friends sweatshirt18K/yr
  • friends sweatshirt women10K/yr
  • friends tv show sweatshirt6K/yr
  • friends tv show hoodie3K/yr
  • friends sweater4K/yr
  • friends hoodies1K/yr
  • friends hoodies for women873/yr
  • friends crewneck sweatshirt693/yr
  • friends show sweatshirt631/yr

Reviews and returns

What reviews say buyers love and hate about Friends Hoodie

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Thickness”
2.1%of orders come back
“Its thin so not a winter sweater”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Friends Hoodie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data