Friends Hoodie
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.52avg listing price — sweet spot $15–$100
Price range
Great$11.49–$48.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great369.34avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 56K searches
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
Is friends hoodie profitable on Amazon?
According to Flapen's Amazon United States niche tracking, friends hoodie is a $8K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
friends hoodie market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $8K–$16K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #116,032
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 78%
- Out of stock
- 17.1%
- Avg brand age
- 31 months
- Avg seller age
- 188 days
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
13
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
44%
Top 20: 83%
Open market
3%
- Idepet37%
- FRIENDS29%
- Popfunk15%
- Hyp10%
- Bioworld5%
- How You Doin Shirt1%
- Open — no brand owns it (4 brands, 3%)
friends hoodie demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 13.6×
Top friends hoodie search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- friends hoodie12K/yr
- friends sweatshirt18K/yr
- friends sweatshirt women10K/yr
- friends tv show sweatshirt6K/yr
- friends tv show hoodie3K/yr
- friends sweater4K/yr
- friends hoodies1K/yr
- friends hoodies for women873/yr
- friends crewneck sweatshirt693/yr
- friends show sweatshirt631/yr
Top friends hoodie products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Idepet Womens Casual Letters Print Crop Top Loose Pullover Female Shirt Teen Girl TV Show Hoodie Sweatshirt Grey
Idepet$22.764.4★1,428 rev
Idepet Womens Casual Letters Print Crop Top Loose Pullover Female Shirt Teen Girl TV Show Hoodie Sweatshirt Black
Idepet$25.644.4★1,428 rev
Hyp Friends Television Series Juniors/Womens 6 Pack Ankle Socks
Hyp$14.014.8★1,042 rev
FRIENDS Central Perk VUddie Oversized Blanket Hoodie Women | Ladies Coffee Cafe Fluffy Fleece Pullover
FRIENDS$48.354.7★79 rev
Friends Classic Sitcom Logo Nostalgic TV Show Pullover Hoodie
FRIENDS$39.964.4★4 rev
Newest
by launch date
Bioworld Friends TV Full Cast Photo Adult White Crew Neck Long Sleeve Sweatshirt-XL
Bioworld$26.980 rev
Friends Classic Sitcom Logo Nostalgic TV Show Pullover Hoodie
FRIENDS$39.964 rev
Friends Classic Sitcom Logo Nostalgic TV Show Sweatshirt
FRIENDS$36.371 rev
Friends - Friends Couch Fountain Set Sweatshirt
FRIENDS$37.3515 rev
FRIENDS Central Perk VUddie Oversized Blanket Hoodie Women | Ladies Coffee Cafe Fluffy Fleece Pullover
FRIENDS$48.3579 rev
Trending
90-day click momentum
Idepet Womens Casual Letters Print Crop Top Loose Pullover Female Shirt Teen Girl TV Show Hoodie Sweatshirt
Idepet$23.934.4★
Idepet Womens Casual Letters Print Crop Top Loose Pullover Female Shirt Teen Girl TV Show Hoodie Sweatshirt Grey
Idepet$22.764.4★
Bioworld Friends TV Full Cast Photo Adult White Crew Neck Long Sleeve Sweatshirt-XL
Bioworld$26.980.0★
Popfunk Friends TV Central Perk Hoodie Sweatshirt (Large)
Popfunk$38.834.6★
Popfunk Friends TV Central Perk Hoodie Sweatshirt (X-Large)
Popfunk$39.284.6★
What reviews say buyers love and hate about friends hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Was a gift”
“The quality is fine”
“The colors are pretty”
“Super soft”
“cool summer nights”
“These socks are so comfortable and soft”
“hopefully last after washings”
“Great value for this set of 5 pair of ladies socks”
“They did not shrink after being washed and dried”
What buyers complain about
“Its thin so not a winter sweater”
“The hoodie string came out after the first wash”
“Not good quality”
Top return reasons
Common friends hoodie questions
- Is friends hoodie profitable to sell on Amazon United States?
- The niche generates $8K/yr across 41 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the friends hoodie niche?
- 10 brands and 13 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in friends hoodie?
- Top complaints mined from reviews: Thickness, Strap/String Quality, Quality-Overall. The return rate is 2.1%.
- When does demand for friends hoodie peak?
- Demand peaks in Nov–Dec; the busiest month runs 13.6× the quietest.
- What does it cost to enter the friends hoodie niche?
- Listings span $11.49–$48.35; the average listing price is $32.52 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.