Friends
FailThe top 5 brands take 100% of clicks, so Friends is a Fail.
- Flapen Score
- 32 / 100Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 4532
- Market size
- $433K/yr2.8M searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 94%top-5 click share · 5 brands · 10 sellers
Flapen Score
Friends against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Friends is stronger. Inside it, weaker.
Market
The Friends market on Amazon at a glance
Shoppers on Amazon United States searched for Friends 2.8M times last year and spent an estimated $433K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $433K a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $433Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- friends1.3M searches a year
02 · Price
A sale here is worth $15.39.
Listings sell for $15.39 on average, from $11.49 to $22.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $15.39 that is $15K to $19K a year per listing.
- Average price
- $15.39inside the $15 to $100 sweet spot
- Price range
- $11.49–$22.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $15K–$19K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #26,689 within Socks & Hosiery. It carries 2,639 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #26,689in Socks & Hosiery
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 2,639per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Friends products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hyp Friends TV Show Checkered Top Pattern Juniors/Womens 6 Pack Ankle Socks
- Price
- $11.49
- Rating
- 4.8/5
- Reviews
- 1,992
- Age
- 7y ago

Hyp Friends Television Series Juniors/Womens 6 Pack Ankle Socks
- Price
- $14.01
- Rating
- 4.8/5
- Reviews
- 1,042
- Age
- 7y ago

Hyp Friends TV Show Chibi Characters Juniors/Womens 6 Pack Ankle Socks
- Price
- $17.37
- Rating
- 4.9/5
- Reviews
- 246
- Age
- 5y ago

Funny TV Show Merchandise Gifts Tote Bag Friend Gifts for Women Beach Bag for Mommy Female Her Sister Best Friend Coworker Friendship Birthday Christmas Reusable Shopping Bags
- Price
- $18.18
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 2y ago

seclate Friends Canvas Tote Bag TV Show Gifts Tote Bags for Women Friendship Gifts for Besties Reusable Cloth Cotton Bags for Travel Shopping Beach - O01
- Price
- $11.67
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 1y ago
Trending
estimated 90-day click momentum
Funny TV Show Merchandise Gifts Tote Bag Friend Gifts for Women Beach Bag for Mommy Female Her Sister Best Friend Coworker Friendship Birthday Christmas Reusable Shopping Bags
- Price
- $18.18
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 2y ago

Hyp Friends Television Series Juniors/Womens 6 Pack Ankle Socks
- Price
- $14.01
- Rating
- 4.8/5
- Reviews
- 1,042
- Age
- 7y ago

Hyp Friends TV Show Checkered Top Pattern Juniors/Womens 6 Pack Ankle Socks
- Price
- $11.49
- Rating
- 4.8/5
- Reviews
- 1,992
- Age
- 7y ago

Hyp Friends TV Show Chibi Characters Juniors/Womens 6 Pack Ankle Socks
- Price
- $17.37
- Rating
- 4.9/5
- Reviews
- 246
- Age
- 5y ago

seclate Friends Canvas Tote Bag TV Show Gifts Tote Bags for Women Friendship Gifts for Besties Reusable Cloth Cotton Bags for Travel Shopping Beach - O01
- Price
- $11.67
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 1y ago
Newest
by launch date
seclate Friends Canvas Tote Bag TV Show Gifts Tote Bags for Women Friendship Gifts for Besties Reusable Cloth Cotton Bags for Travel Shopping Beach - O01
- Price
- $11.67
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 1y ago

Funny TV Show Merchandise Gifts Tote Bag Friend Gifts for Women Beach Bag for Mommy Female Her Sister Best Friend Coworker Friendship Birthday Christmas Reusable Shopping Bags
- Price
- $18.18
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 2y ago

TOIVO Friends Key Holder for WallFriends Tv Show Merchandise GiftsEasy Installation Key Rack for Entryway and Home DecorWall Decor Organizes Keys and Purses While Enhancing Your Rooms Look (Wood)
- Price
- $22.21
- Rating
- 4.5/5
- Reviews
- 783
- Age
- 4y ago

Hyp Friends TV Show Chibi Characters Juniors/Womens 6 Pack Ankle Socks
- Price
- $17.37
- Rating
- 4.9/5
- Reviews
- 246
- Age
- 5y ago

Silver Buffalo Friends Central Perk Smelly Cat Iconic Orange Couch Pheobes Guitar Ceramic Camper Mug 20 Ounces
- Price
- $12.81
- Rating
- 4.8/5
- Reviews
- 14,307
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Hyp86%
- WFDN5%
- seclate4%
- TOIVO3%
- Silver Buffalo3%
Demand
Friends search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Friends search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- friends1.3M/yr
- friends tv show merchandise715K/yr
- friends tv show132K/yr
- friends merch116K/yr
- friends tv show gifts128K/yr
- friends merchandise80K/yr
- friends themed gifts43K/yr
- friends decor31K/yr
- friends show gifts45K/yr
- friends tv show decor31K/yr
Reviews and returns
What reviews say buyers love and hate about Friends
We read the reviews and the return reasons for every product selling here.
“very cheap up close”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Friends questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









