Friends
FailThe top 5 brands take 100% of clicks, so Friends is a Fail.
- Flapen Score
- 32 / 100Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 4532
- Market size
- $433K/yr2.8M searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 94%top-5 click share · 5 brands · 10 sellers
Flapen Score
Friends against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Friends is stronger. Inside it, weaker.
Market
The Friends market on Amazon at a glance
Shoppers on Amazon United States searched for Friends 2.8M times last year and spent an estimated $433K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $433K a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $433Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- friends1.3M searches a year
02 · Price
A sale here is worth $15.39.
Listings sell for $15.39 on average, from $11.49 to $22.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $15.39 that is $15K to $19K a year per listing.
- Average price
- $15.39inside the $15 to $100 sweet spot
- Price range
- $11.49–$22.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $15K–$19K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #26,689 within Socks & Hosiery. It carries 2,639 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #26,689in Socks & Hosiery
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 2,639per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Friends products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 25%
- Brand 34%
- Brand 43%
- Brand 53%
Demand
Friends search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Friends search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- friends1.3M/yr
- friends tv show merchandise715K/yr
- friends tv show132K/yr
- friends merch116K/yr
- friends tv show gifts128K/yr
- friends merchandise80K/yr
- friends themed gifts43K/yr
- friends decor31K/yr
- friends show gifts45K/yr
- friends tv show decor31K/yr
Reviews and returns
What reviews say buyers love and hate about Friends
We read the reviews and the return reasons for every product selling here.
“very cheap up close”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Friends questions
Answered from the same tracked data.









