Frida Mom Gown
FailDemand is soft, at -20.5% this quarter, so Frida Mom Gown is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $205K/yr159K searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 22%top-5 click share · 13 brands · 23 sellers
Flapen Score
Frida Mom Gown against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Frida Mom Gown is stronger. Inside it, weaker.
Market
The Frida Mom Gown market on Amazon at a glance
Shoppers on Amazon United States searched for Frida Mom Gown 159K times last year and spent an estimated $205K. The top 5 brands take 85% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $205Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- frida mom gown52K searches a year
02 · Price
A sale here is worth $27.60.
Listings sell for $27.60 on average, from $9.53 to $74.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $27.60 that is $3K to $7K a year per listing.
- Average price
- $27.60inside the $15 to $100 sweet spot
- Price range
- $9.53–$74.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #6,576 within Shops. It carries 1,962 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #6,576in Shops
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,962per listing
- Listings tracked
- 79
04 · Newcomers
2 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Frida Mom Gown products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Leikar Button Down Nightgown for Women Short Sleeve Viscose Sleep Shirt Soft Boyfriend Nightshirt Maternity Nursing Pajamas for Breastfeeding Hospital Labor Delivery Postpartum
- Price
- $25.29
- Rating
- 4.6/5
- Reviews
- 1,843
- Age
- 4y ago

Mama & Wish Labor and Delivery Gown 3 in 1 Labor Delivery and Nursing Gown for Hospital Made with Ultra-Soft Fabric for Ultimate Comfort Gray (Small)
- Price
- $22.81
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 1y ago

Huukeay 2 Pack Labor and Delivery Hospital Gown Women Nursing Birthing Maternity Dress 3 In1 Breastfeeding Buttons Pjs Robe(Dark Gray Light Gray XL)
- Price
- $42.06
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 1y ago

Frida Mom 15pc Labor & Postpartum Kit Gift Set for Baby Showers & Mom to Be Includes Peri Bottle Nursing Gown Disposable Underwear Ice Maxi Pads Pad Liners Perineal Foam Socks & Toiletry Bag
- Price
- $74.09
- Rating
- 4.8/5
- Reviews
- 5,812
- Age
- 7y ago

PATPAT Maternity Labor Delivery Gown Womens Hospital Gown Light Pink M
- Price
- $28.87
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Ekouaer Cotton Labor and Delivery Gown for Hospital 3 in 1 Nursing Nightgown for Breastfeeding Short Sleeve Maternity Dress Black M
- Price
- $23.20
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 3mo ago

PATPAT Maternity Labor Delivery Gown Womens Hospital Gown Light Pink M
- Price
- $28.87
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

PATPAT Maternity Labor Delivery Gown Women Hospital Gown DarkHeatherGray XL
- Price
- $25.32
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

Huukeay 2 Pack Labor and Delivery Hospital Gown Women Nursing Birthing Maternity Dress 3 In1 Breastfeeding Buttons Pjs Robe(Black Coffee X-Large)
- Price
- $40.82
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 1y ago

SUNNYBUY 2 PCS Maternity Set Labor Delivery Gown Matching Nursing Dress Hospital Birth&Breastfeeding Outfits for Postpartum Burgundy L
- Price
- $40.13
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 6mo ago
Newest
by launch date
Ekouaer Cotton Labor and Delivery Gown for Hospital 3 in 1 Nursing Nightgown for Breastfeeding Short Sleeve Maternity Dress Black M
- Price
- $23.20
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 3mo ago

PATPAT Maternity Labor Delivery Gown Womens Hospital Gown Light Pink M
- Price
- $28.87
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

PATPAT Maternity Labor Delivery Gown Women Hospital Gown DarkHeatherGray L
- Price
- $23.91
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

PATPAT Maternity Labor Delivery Gown Womens Hospital Gown Light Pink L
- Price
- $29.21
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago

PATPAT Maternity Labor Delivery Gown Women Hospital Gown DarkHeatherGray XL
- Price
- $25.32
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
13 rising
Sellers
23
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
22%
Top 20: 57%
Open market
11%
- Ekouaer47%
- PATPAT12%
- Frida Mom9%
- Leikar9%
- Huukeay8%
- Mama & Wish4%
- Open — no brand owns it (7 brands, 11%)
Demand
Frida Mom Gown search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Frida Mom Gown search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frida mom gown52K/yr
- frida mom labor and delivery gown17K/yr
- frida mom hospital gown18K/yr
- frida gown11K/yr
- frida mom delivery gown9K/yr
- frida hospital gown11K/yr
- frida labor gown5K/yr
- frida mom labor gown5K/yr
- frida mom gown for hospital8K/yr
- frida delivery gown4K/yr
Reviews and returns
What reviews say buyers love and hate about Frida Mom Gown
We read the reviews and the return reasons for every product selling here.
“Larger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frida Mom Gown questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









