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Fresno State Bulldogs Apparel

Fail

Shoppers spend an estimated $17K a year here, so Fresno State Bulldogs Apparel is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$17K/yr79K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
56%top-5 click share · 8 brands · 9 sellers

Flapen Score

Fresno State Bulldogs Apparel against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fresno State Bulldogs Apparel is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fresno State Bulldogs Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for Fresno State Bulldogs Apparel 79K times last year and spent an estimated $17K. The top 5 brands take 93% of clicks. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
1.0%
Market size, estimated
$17Ka year
Peak month
September6.0× the quietest month
Top search term
fresno state22K searches a year

02 · Price

A sale here is worth $20.97.

Listings sell for $20.97 on average, from $11.26 to $31.69. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.97 that is $0 to $2K a year per listing.

Average price
$20.97inside the $15 to $100 sweet spot
Price range
$11.26–$31.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #8,844 within T-Shirts. It carries 2,197 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
95%
Out of stock, average day
3.6%
Average rank
#8,844in T-Shirts
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,197per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Fresno State Bulldogs Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

9

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

4%

  • Brand 155%
  • Brand 213%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Fresno State Bulldogs Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Fresno State Bulldogs Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fresno state22K/yr
  • fresno state shirt15K/yr
  • fresno state bulldogs apparel37K/yr
  • fresno state bulldogs5K/yr
  • fresno state bulldogs apparel womens500/yr

Reviews and returns

What reviews say buyers love and hate about Fresno State Bulldogs Apparel

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
4.4%of orders come back
“I think the price is too much for these”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fresno State Bulldogs Apparel questions

Answered from the same tracked data.