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French Cut Underwear for Women

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 0.7% of searches, so French Cut Underwear for Women is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$142K/yr670K searches / yr
90-day growth
+22.8%search demand this quarter
Competition
19%top-5 click share · 15 brands · 33 sellers

Flapen Score

French Cut Underwear for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, French Cut Underwear for Women is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The French Cut Underwear for Women market on Amazon at a glance

Shoppers on Amazon United States searched for French Cut Underwear for Women 670K times last year and spent an estimated $142K. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 670K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
670K
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
0.7%
Market size, estimated
$142Ka year
Peak month
November1.6× the quietest month
Top search term
pact underwear women244K searches a year

02 · Price

A sale here is worth $30.36.

Listings sell for $30.36 on average, from $9.34 to $64.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $30.36 that is $0 to $3K a year per listing.

Average price
$30.36inside the $15 to $100 sweet spot
Price range
$9.34–$64.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #199 within Lingerie. It carries 6,815 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
94%
Out of stock, average day
16.7%
Average rank
#199in Lingerie
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
6,815per listing
Listings tracked
118

04 · Newcomers

19 of last year's 49 launches cleared the first-year sales bar.

49 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
49
Successful launches
19Amazon's first-year sales bar
Average brand age
42 months

Products

Top French Cut Underwear for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

19%

Top 20: 48%

Open market

4%

  • Brand 143%
  • Brand 236%
  • Brand 39%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (9 brands, 4%)

Demand

French Cut Underwear for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top French Cut Underwear for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pact underwear women244K/yr
  • innersy womens underwear253K/yr
  • pact underwear55K/yr
  • innersy36K/yr
  • organic underwear24K/yr
  • innersy underwear15K/yr
  • pact organic underwear11K/yr
  • womens organic underwear10K/yr
  • organic panties7K/yr
  • organic panties for women8K/yr

Reviews and returns

What reviews say buyers love and hate about French Cut Underwear for Women

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Horrible fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common French Cut Underwear for Women questions

Answered from the same tracked data.