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Free People Shorts

Maybe

Search demand grew +118.9% this quarter. But buyers convert on only 0.3% of searches, so Free People Shorts is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$53K/yr485K searches / yr
90-day growth
+118.9%search demand this quarter
Competition
34%top-5 click share · 18 brands · 48 sellers

Flapen Score

Free People Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Free People Shorts is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Free People Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Free People Shorts 485K times last year and spent an estimated $53K. The top 5 brands take 82% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +118.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
485K
Growth, 90 days vs prior 90
+118.9%
Conversion, latest week
0.3%
Market size, estimated
$53Ka year
Peak month
June4.4× the quietest month
Top search term
free people shorts271K searches a year

02 · Price

A sale here is worth $36.29.

Listings sell for $36.29 on average, from $15.03 to $121.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.29 that is $0 to $4K a year per listing.

Average price
$36.29inside the $15 to $100 sweet spot
Price range
$15.03–$121.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #2,244 within Active Shorts. It carries 1,082 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
8.3%
Average rank
#2,244in Active Shorts
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
1,082per listing
Listings tracked
57

04 · Newcomers

6 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Free People Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

48

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

34%

Top 20: 69%

Open market

15%

  • Brand 150%
  • Brand 216%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (12 brands, 15%)

Demand

Free People Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.4×

Search terms

Top Free People Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • free people shorts271K/yr
  • free people dupe shorts45K/yr
  • fp movement shorts22K/yr
  • free people shorts dupe21K/yr
  • free people movement shorts20K/yr
  • free people carpe diem shorts19K/yr
  • free people dup es shorts16K/yr
  • free people running shorts12K/yr
  • free people shorts for women12K/yr
  • free people athletic shorts7K/yr

Reviews and returns

What reviews say buyers love and hate about Free People Shorts

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
8.9%of orders come back
“Size down”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Free People Shorts questions

Answered from the same tracked data.