Free People Maxi Dress

Shoppers searched for this 927K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

927K

Growth, 90 days vs prior 90

+59.7%

Conversion, latest week

0.1%

Market size, estimated

$36Ka year

Peak month

July15.9× the quietest month

Top search term

free people dress dupe142K searches a year

Listings sell for $47.88 on average, from $12.58 to $216.48. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.88 that is $0 to $5K a year per listing.

Average price

$47.88inside the $15 to $100 sweet spot

Price range

$12.58–$216.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

16.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #4,183 within Dresses. It carries 1,056 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

2.9%

Average rank

#4,183in Dresses

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

1,056per listing

Listings tracked

193

45 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

45

Successful launches

7Amazon's first-year sales bar

Average brand age

27 months