Free People Jacket
Skip itSoft demand (-54.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Great$49.20avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good879.11avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.34–$170.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$45K$45K/yr · 605K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.1%90-day search growth — must beat 0% to launch
Returns
Bad19.1%return rate — above 5% kills the launch gate
Is free people jacket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, free people jacket is a $45K/yr Amazon United States market (605K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
free people jacket market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $49K–$62K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #4,042
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 88%
- Out of stock
- 6.5%
- Avg brand age
- 33 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
86 rising
Sellers
117
Top-5 brand share
44%
Top 20: 68%
Top-5 click share
11%
Top 20: 28%
Open market
54%
- Free People20%
- Yimoon8%
- Yanekop5%
- Omoone5%
- Aiopr4%
- Flygo3%
free people jacket demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.2×
Top free people jacket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- free people jacket161K/yr
- floral jacket43K/yr
- floral jackets for women37K/yr
- ykr womens cropped puffer jacket floral print quilted24K/yr
- quilt jacket57K/yr
- patchwork jacket49K/yr
- free people dupe jacket42K/yr
- free people jacket dupe39K/yr
- quilted spring jackets for women5K/yr
- patchwork jackets for women18K/yr
Top free people jacket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yimoon Womens Cropped Puffer Quilted Jacket Vintage Floral Print Open Front Lightweight Short Jacket Outwear (Purple-M)
Yimoon$37.824.3★603 rev
Yanekop Sherpa Jacket Women Fall Winter Faux Fur Coat Fuzzy Fleece Jacket Button Up Cozy Sweaters Warm Winter Clothes(A Hot Pink S)
Yanekop$42.474.2★922 rev
Free People Womens Pippa Packable Puffer Jac Ballet Slipper X-Large
Free People$120.344.8★16 rev
Free People Womens Hit The Slopes Jacket Evergreen L
Free People$123.974.6★20 rev
Aiopr Womens Oversized Lightweight Down Coat Long Sleeve Zip Packable Short Puffer Jackets
Aiopr$36.633.9★692 rev
Newest
by launch date
Free People Womens Lemon Canvas Jacket Meerkat S
Free People$107.690 rev
Free People Womens We The Free Birdie Track Jacket Puff Pastry Medium
Free People$93.581 rev
Free People Womens Birdie Denim Jacket Mockingbird Large
Free People$112.212 rev
Free People Womens Hit The Slopes Jacket Evergreen L
Free People$123.9720 rev
Free People Womens Hit The Slopes Jacket Frosted Peach Small
Free People$113.9020 rev
Trending
90-day click momentumFree People Womens Lemon Canvas Jacket Meerkat S
Free People$107.690.0★
Free People Womens We The Free Birdie Track Jacket Puff Pastry Medium
Free People$93.583.0★
Free People Womens Pippa Packable Puffer Jac Ballet Slipper X-Large
Free People$120.344.8★
Yimoon Womens Cropped Puffer Quilted Jacket Vintage Floral Print Open Front Lightweight Short Jacket Outwear (Red-XS)
Yimoon$27.804.3★
Free People Womens Hit The Slopes Jacket Evergreen L
Free People$123.974.6★
What reviews say buyers love and hate about free people jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is accurate”
“Beautifully made”
“vibrant color”
“Cute and warm”
“Very comfortable”
“Its lightweight and comfortable”
“Feels soft”
“this just made me happy to be able to have some style”
“The material is lightweight”
“good for the price”
What buyers complain about
“size down”
“Cheap material”
“Looks cheap”
“smells like mildew”
“Not worth the price”
“the sleeves are short”
“Wrong color received”
“Not as shown”
“The material is thicker”
“Was very uncomfortable”
Top return reasons
Common free people jacket questions
- Is free people jacket profitable to sell on Amazon United States?
- The niche generates $45K/yr across 227 tracked products. 0 of 65 products launched in the last 360 days are still selling. 90-day search growth is -54.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the free people jacket niche?
- 86 brands and 117 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in free people jacket?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 19.1% — above our launch gate.
- When does demand for free people jacket peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.2× the quietest.
- What does it cost to enter the free people jacket niche?
- Listings span $13.34–$170.37; the average listing price is $49.20 (sweet spot $15–$100). The average incumbent carries 879 reviews — the moat a new listing must climb.