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Free People Jacket

Fail

Demand is soft, at -54.1% this quarter, so Free People Jacket is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$45K/yr605K searches / yr
90-day growth
-54.1%search demand this quarter
Competition
11%top-5 click share · 86 brands · 117 sellers

Flapen Score

Free People Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Free People Jacket is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Free People Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Free People Jacket 605K times last year and spent an estimated $45K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -54.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
605K
Growth, 90 days vs prior 90
-54.1%
Conversion, latest week
0.1%
Market size, estimated
$45Ka year
Peak month
December12.2× the quietest month
Top search term
free people jacket161K searches a year

02 · Price

A sale here is worth $49.20.

Listings sell for $49.20 on average, from $13.34 to $170.37. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $49.20 that is $0 to $5K a year per listing.

Average price
$49.20inside the $15 to $100 sweet spot
Price range
$13.34–$170.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
19.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #4,042 within Coats, Jackets & Vests. It carries 879 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
95%
Out of stock, average day
6.5%
Average rank
#4,042in Coats, Jackets & Vests
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
879per listing
Listings tracked
227

04 · Newcomers

0 of last year's 65 launches cleared the first-year sales bar.

65 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
65
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Free People Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

86 rising

Sellers

117

Top-5 brand share

44%

Top 20: 68%

Top-5 click share

11%

Top 20: 28%

Open market

54%

  • Brand 120%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Free People Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Free People Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • free people jacket161K/yr
  • floral jacket43K/yr
  • floral jackets for women37K/yr
  • ykr womens cropped puffer jacket floral print quilted24K/yr
  • quilt jacket57K/yr
  • patchwork jacket49K/yr
  • free people dupe jacket42K/yr
  • free people jacket dupe39K/yr
  • quilted spring jackets for women5K/yr
  • patchwork jackets for women18K/yr

Reviews and returns

What reviews say buyers love and hate about Free People Jacket

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
19.1%of orders come back
“size down”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Free People Jacket questions

Answered from the same tracked data.