Free People Bag
FailBuyers convert on only 0.6% of searches, so Free People Bag is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $128K/yr585K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 26%top-5 click share · 25 brands · 59 sellers
Flapen Score
Free People Bag against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Free People Bag is stronger. Inside it, weaker.
Market
The Free People Bag market on Amazon at a glance
Shoppers on Amazon United States searched for Free People Bag 585K times last year and spent an estimated $128K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 585K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $128Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- free people bag123K searches a year
02 · Price
A sale here is worth $36.60.
Listings sell for $36.60 on average, from $14.56 to $197.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $36.60 that is $0 to $4K a year per listing.
- Average price
- $36.60inside the $15 to $100 sweet spot
- Price range
- $14.56–$197.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 7.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,541 within Crossbody Bags. It carries 703 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 97%
- Out of stock, average day
- 6.5%
- Average rank
- #1,541in Crossbody Bags
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 703per listing
- Listings tracked
- 75
04 · Newcomers
14 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Free People Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
59
Top-5 brand share
78%
Top 20: 98%
Top-5 click share
26%
Top 20: 59%
Open market
19%
- Brand 126%
- Brand 217%
- Brand 317%
- Brand 410%
- Brand 58%
- Brand 63%
Demand
Free People Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Free People Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- free people bag123K/yr
- quilted crossbody bags for women124K/yr
- quilted crossbody bag63K/yr
- puffy crossbody bags for women34K/yr
- free people bags17K/yr
- free people bag dupe19K/yr
- free people dupe bag19K/yr
- quilted crossbody20K/yr
- puffer crossbody22K/yr
- free people tote12K/yr
Reviews and returns
What reviews say buyers love and hate about Free People Bag
We read the reviews and the return reasons for every product selling here.
“Kind of small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Free People Bag questions
Answered from the same tracked data.









