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Fr Rain Gear

Fail

Demand is soft, at -67.2% this quarter, so Fr Rain Gear is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$38K/yr194K searches / yr
90-day growth
-67.2%search demand this quarter
Competition
30%top-5 click share · 27 brands · 120 sellers

Flapen Score

Fr Rain Gear against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fr Rain Gear is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fr Rain Gear market on Amazon at a glance

Shoppers on Amazon United States searched for Fr Rain Gear 194K times last year and spent an estimated $38K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-67.2%
Conversion, latest week
0.2%
Market size, estimated
$38Ka year
Peak month
January6.1× the quietest month
Top search term
fr rain jacket26K searches a year

02 · Price

A sale here is worth $123.77.

Listings sell for $123.77 on average, from $22.93 to $532.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $123.77 that is $0 to $12K a year per listing.

Average price
$123.77above the $15 to $100 sweet spot
Price range
$22.93–$532.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #215 within Shops. It carries 792 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
11.1%
Average rank
#215in Shops
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
792per listing
Listings tracked
74

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Fr Rain Gear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

120

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

30%

Top 20: 63%

Open market

41%

  • Brand 120%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Fr Rain Gear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 6.1×

Search terms

Top Fr Rain Gear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fr rain jacket26K/yr
  • fire resistant jacket12K/yr
  • carhartt fr jacket17K/yr
  • ariat fr jacket11K/yr
  • fr coat10K/yr
  • fr coats for men13K/yr
  • flame resistant jacket6K/yr
  • mens fr jacket8K/yr
  • fire resistant jacket for men7K/yr
  • ariat fr jackets for men9K/yr

Reviews and returns

What reviews say buyers love and hate about Fr Rain Gear

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
4.1%of orders come back
“its a bit big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fr Rain Gear questions

Answered from the same tracked data.