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Fr Coveralls

Fail

Buyers convert on only 0.3% of searches, so Fr Coveralls is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$75K/yr253K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
33%top-5 click share · 9 brands · 36 sellers

Flapen Score

Fr Coveralls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fr Coveralls is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fr Coveralls market on Amazon at a glance

Shoppers on Amazon United States searched for Fr Coveralls 253K times last year and spent an estimated $75K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
0.3%
Market size, estimated
$75Ka year
Peak month
January2.2× the quietest month
Top search term
bulwark fr coveralls37K searches a year

02 · Price

A sale here is worth $86.88.

Listings sell for $86.88 on average, from $36.26 to $193.46. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $86.88 that is $0 to $9K a year per listing.

Average price
$86.88inside the $15 to $100 sweet spot
Price range
$36.26–$193.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #3,307 within Shops. It carries 324 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#3,307in Shops
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
324per listing
Listings tracked
59

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Fr Coveralls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

36

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

33%

Top 20: 67%

Open market

4%

  • Brand 143%
  • Brand 219%
  • Brand 313%
  • Brand 413%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Fr Coveralls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Fr Coveralls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bulwark fr coveralls37K/yr
  • fr coveralls men45K/yr
  • fr coveralls31K/yr
  • fr overalls for men32K/yr
  • bulwark coveralls11K/yr
  • fr coveralls men lightweight6K/yr
  • flame resistant coveralls12K/yr
  • fr overalls11K/yr
  • fr jumpsuit for men8K/yr
  • welding coveralls10K/yr

Reviews and returns

What reviews say buyers love and hate about Fr Coveralls

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
7.9%of orders come back
“Mine were too big”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fr Coveralls questions

Answered from the same tracked data.