Fossil Womens Fiona Large Crossbody Purse Handbag

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

0.1%

Market size, estimated

$18Ka year

Peak month

August1.9× the quietest month

Top search term

fossil tote bags for women22K searches a year

Listings sell for $119.50 on average, from $15.64 to $273.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $119.50 that is $0 to $12K a year per listing.

Average price

$119.50above the $15 to $100 sweet spot

Price range

$15.64–$273.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

12.8%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #2,287 within Crossbody Bags. It carries 1,314 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

98%

Out of stock, average day

7.2%

Average rank

#2,287in Crossbody Bags

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,314per listing

Listings tracked

118

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months