Fossil Wallet

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $372K a year.

Searches, last 12 months

583K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

1.9%

Market size, estimated

$372Ka year

Peak month

December4.3× the quietest month

Top search term

fossil wallet112K searches a year

Listings sell for $33.79 on average, from $10.19 to $65.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $33.79 that is $3K to $8K a year per listing.

Average price

$33.79inside the $15 to $100 sweet spot

Price range

$10.19–$65.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

4.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #231 within Wallets, Card Cases & Money Organizers. It carries 7,614 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#231in Wallets, Card Cases & Money Organizers

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

7,614per listing

Listings tracked

57

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

52 months