Skip to content

Fortnite Costumes

Fail

Buyers convert on only 0.1% of searches, so Fortnite Costumes is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$25K/yr803K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
25%top-5 click share · 19 brands · 118 sellers

Flapen Score

Fortnite Costumes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fortnite Costumes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortnite Costumes market on Amazon at a glance

Shoppers on Amazon United States searched for Fortnite Costumes 803K times last year and spent an estimated $25K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 803K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
803K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
0.1%
Market size, estimated
$25Ka year
Peak month
October43.2× the quietest month
Top search term
fortnite costumes322K searches a year

02 · Price

A sale here is worth $39.48.

Listings sell for $39.48 on average, from $15.17 to $96.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $39.48 that is $0 to $4K a year per listing.

Average price
$39.48inside the $15 to $100 sweet spot
Price range
$15.17–$96.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #4,445 within Boys. It carries 866 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
62%
Out of stock, average day
6.1%
Average rank
#4,445in Boys
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
866per listing
Listings tracked
77

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Fortnite Costumes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

118

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

25%

Top 20: 61%

Open market

6%

  • Brand 132%
  • Brand 225%
  • Brand 319%
  • Brand 415%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (13 brands, 6%)

Demand

Fortnite Costumes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 43.2×

Search terms

Top Fortnite Costumes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fortnite costumes322K/yr
  • fortnite costume101K/yr
  • fortnite costumes for kids57K/yr
  • fortnite costumes for boys115K/yr
  • fortnite costumes adult29K/yr
  • fortnite halloween costumes40K/yr
  • fortnite cosplay6K/yr
  • fortnite costume adult8K/yr
  • adult fortnite costume17K/yr
  • fortnite adult costume9K/yr

Reviews and returns

What reviews say buyers love and hate about Fortnite Costumes

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Value For Money”
4.7%of orders come back
“A little steep in the price”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fortnite Costumes questions

Answered from the same tracked data.