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Formula 1 Shirt

Fail

Buyers convert on only 0.4% of searches, so Formula 1 Shirt is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$198K/yr851K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
22%top-5 click share · 10 brands · 66 sellers

Flapen Score

Formula 1 Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Formula 1 Shirt is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Formula 1 Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Formula 1 Shirt 851K times last year and spent an estimated $198K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul–Oct–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
851K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
0.4%
Market size, estimated
$198Ka year
Peak month
June5.4× the quietest month
Top search term
mercedes f1 shirt94K searches a year

02 · Price

A sale here is worth $55.53.

Listings sell for $55.53 on average, from $17.88 to $135.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $55.53 that is $0 to $6K a year per listing.

Average price
$55.53inside the $15 to $100 sweet spot
Price range
$17.88–$135.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #3,699 within T-Shirts. It carries 76 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
97%
Out of stock, average day
14.9%
Average rank
#3,699in T-Shirts
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
76per listing
Listings tracked
95

04 · Newcomers

14 of last year's 54 launches cleared the first-year sales bar.

54 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
54
Successful launches
14Amazon's first-year sales bar
Average brand age
37 months

Products

Top Formula 1 Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

66

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

22%

Top 20: 50%

Open market

4%

  • Brand 145%
  • Brand 237%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

Formula 1 Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Formula 1 Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mercedes f1 shirt94K/yr
  • ferrari f1 shirt123K/yr
  • formula 1 shirt97K/yr
  • ferrari shirt66K/yr
  • red bull racing97K/yr
  • max verstappen shirt71K/yr
  • lewis hamilton shirt29K/yr
  • red bull shirt31K/yr
  • red bull racing shirt31K/yr
  • f1 mercedes shirt17K/yr

Reviews and returns

What reviews say buyers love and hate about Formula 1 Shirt

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
52%of negative reviews mention “Size-Overall”
5.8%of orders come back
“always size up”
A buyer, on “Size-Overall”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Formula 1 Shirt questions

Answered from the same tracked data.