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Football Socks

Fail

Shoppers spend an estimated $41K a year here, so Football Socks is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$41K/yr146K searches / yr
90-day growth
+35.6%search demand this quarter
Competition
40%top-5 click share · 15 brands · 16 sellers

Flapen Score

Football Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Football Socks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Football Socks 146K times last year and spent an estimated $41K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+35.6%
Conversion, latest week
1.8%
Market size, estimated
$41Ka year
Peak month
August21.6× the quietest month
Top search term
scrunch socks football55K searches a year

02 · Price

A sale here is worth $15.80.

Listings sell for $15.80 on average, from $6.75 to $24.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.80 that is $2K to $4K a year per listing.

Average price
$15.80inside the $15 to $100 sweet spot
Price range
$6.75–$24.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #4,145 within Athletic Socks. It carries 1,549 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#4,145in Athletic Socks
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,549per listing
Listings tracked
40

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Football Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

11%

  • Brand 151%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (9 brands, 11%)

Demand

Football Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.6×

Search terms

Top Football Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scrunch socks football55K/yr
  • nxtrnd socks32K/yr
  • football scrunch socks22K/yr
  • scrunch football socks5K/yr
  • pre scrunched football socks7K/yr
  • nxtrnd scrunch socks5K/yr
  • youth scrunch football socks5K/yr
  • white scrunch socks football5K/yr
  • scrunched socks football3K/yr
  • scrunch socks football youth4K/yr

Reviews and returns

What reviews say buyers love and hate about Football Socks

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Very long”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Football Socks questions

Answered from the same tracked data.