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Football Necklace

Fail

Demand is soft, at -28.0% this quarter, so Football Necklace is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$88K/yr269K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
55%top-5 click share · 18 brands · 35 sellers

Flapen Score

Football Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Football Necklace is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Football Necklace 269K times last year and spent an estimated $88K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
1.0%
Market size, estimated
$88Ka year
Peak month
September4.8× the quietest month
Top search term
football necklace80K searches a year

02 · Price

A sale here is worth $32.49.

Listings sell for $32.49 on average, from $5.24 to $237.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $32.49 that is $0 to $3K a year per listing.

Average price
$32.49inside the $15 to $100 sweet spot
Price range
$5.24–$237.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #3,183 within Jewelry. It carries 839 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#3,183in Jewelry
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
839per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Football Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

35

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

19%

  • Brand 124%
  • Brand 219%
  • Brand 318%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Football Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Football Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football necklace80K/yr
  • football necklace for boys42K/yr
  • football chain28K/yr
  • kendra scott football necklace14K/yr
  • football necklace for women32K/yr
  • football chains10K/yr
  • football chains for boys12K/yr
  • football necklaces9K/yr
  • boys football necklace6K/yr
  • football pendant6K/yr

Reviews and returns

What reviews say buyers love and hate about Football Necklace

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Looks pretty cheap for the price paid”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Football Necklace questions

Answered from the same tracked data.