Football Necklace
Skip itSoft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.49avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good839.12avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$5.24–$237.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$88K$88K/yr · 269K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Is football necklace profitable on Amazon?
According to Flapen's Amazon United States niche tracking, football necklace is a $88K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
football necklace market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $162K–$195K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #3,183
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 5.4%
- Avg brand age
- 30 months
- Avg seller age
- 166 days
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
35
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
19%
- Kendra Scott24%
- GoldChic19%
- Fervia18%
- Susook9%
- Willtok7%
- MapofBeauty4%
football necklace demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Top football necklace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- football necklace80K/yr
- football necklace for boys42K/yr
- football chain28K/yr
- kendra scott football necklace14K/yr
- football necklace for women32K/yr
- football chains10K/yr
- football chains for boys12K/yr
- football necklaces9K/yr
- boys football necklace6K/yr
- football pendant6K/yr
Top football necklace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fervia Football Initial Necklacefor Men Boys Kids Teen Dog Tag Stainless Steel Black Letter Pendant Sport Football Athletes Jewelry Gifts for Men Boyfriend (J)
Fervia$11.424.7★251 rev
GoldChic Football Necklace for Men Athlete Mens Vintage Black Rugby Chain Titanium Steel Footballs Ball Pendant Necklaces Punk Rock Sprots Jewelry for Players
GoldChic$14.604.6★708 rev
Kendra Scott Womens Football Metal Strand Necklace Gold Metal White Cz One Size
Kendra Scott$73.023.3★7 rev
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace
Willtok$9.284.7★1,055 rev
Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(10)
Susook$9.664.5★4,360 rev
Newest
by launch date
NUSTTAL Football Cross Beaded Necklace Bracelet Set for Men Women 18 Inch - Rhinestone Rugby Ball Sport Jewelry Clay Discoball Trendy Sport Fan Collection Gifts for Football Team Players Lovers-Black/Teal
NUSTTAL$18.9623 rev
VULETO Football Cross Necklace for Boys Men Football Accessories Gear Stuff Pendant Chain Valentines Christian Religious First Communion Confirmation Jewelry Gifts for Son Kids Teenage Teen Him Age 8-12 Coach Team
VULETO$12.58241 rev
Kendra Scott Womens Football Metal Strand Necklace Gold Metal White Cz One Size
Kendra Scott$73.027 rev
Kendra Scott Womens Football Metal Strand Necklace Rhod Metal White Cz One Size
Kendra Scott$71.937 rev
Kendra Scott Football Helmet Short Pendant Necklace 14K Gold-Plated Brass Fashion Jewelry for Women Ivory Mother Of Pearl
Kendra Scott$54.3815 rev
Trending
90-day click momentumNUSTTAL Football Cross Beaded Necklace Bracelet Set for Men Women 18 Inch - Rhinestone Rugby Ball Sport Jewelry Clay Discoball Trendy Sport Fan Collection Gifts for Football Team Players Lovers-Black/Teal
NUSTTAL$18.964.6★
Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel
Kendra Scott$55.634.7★
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace
Willtok$9.284.7★
Gold Rugby Necklace for Men Football Necklaces Surgical Steel American Footballs Ball Chain Necklace Sports Jewelry
GoldChic$14.084.6★
Kendra Scott Softball Silver-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel
Kendra Scott$57.364.7★
What reviews say buyers love and hate about football necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Dainty and cute for football fan to wear”
“Definitely worth it”
“Gift”
“Very colorful and sturdy”
“As described”
“chain length is great”
“Durable”
“Easy fit”
“Perfect to sports”
“not very heavy either”
What buyers complain about
“Looks pretty cheap for the price paid”
“Broke after a couple of weeks”
“Chain broke”
“The gold tarnishes real quick”
“Blue is more navy than royal blue”
“more expensive than it is”
“Hard to fix hook”
“Hard to fix hook”
Top return reasons
Common football necklace questions
- Is football necklace profitable to sell on Amazon United States?
- The niche generates $88K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the football necklace niche?
- 18 brands and 35 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in football necklace?
- Top complaints mined from reviews: Quality-Overall, Durability, Chain/Key Quality. The return rate is 2.0%.
- When does demand for football necklace peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the football necklace niche?
- Listings span $5.24–$237.65; the average listing price is $32.49 (sweet spot $15–$100). The average incumbent carries 839 reviews — the moat a new listing must climb.