Skip to content

Football Jersey

Fail

Buyers convert on only 0.5% of searches, so Football Jersey is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$67K/yr614K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
13%top-5 click share · 53 brands · 66 sellers

Flapen Score

Football Jersey against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Football Jersey is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Jersey market on Amazon at a glance

Shoppers on Amazon United States searched for Football Jersey 614K times last year and spent an estimated $67K. The top 5 brands take 45% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
0.5%
Market size, estimated
$67Ka year
Peak month
September8.0× the quietest month
Top search term
custom football jersey122K searches a year

02 · Price

A sale here is worth $21.09.

Listings sell for $21.09 on average, from $8.14 to $131.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.09 that is $0 to $2K a year per listing.

Average price
$21.09inside the $15 to $100 sweet spot
Price range
$8.14–$131.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #189 within American Football. It carries 519 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
89%
Out of stock, average day
2.4%
Average rank
#189in American Football
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
519per listing
Listings tracked
179

04 · Newcomers

4 of last year's 47 launches cleared the first-year sales bar.

47 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
47
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Football Jersey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

53 rising

Sellers

66

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

13%

Top 20: 33%

Open market

49%

  • Brand 112%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Football Jersey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 8.0×

Search terms

Top Football Jersey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom football jersey122K/yr
  • blank football jersey101K/yr
  • football jerseys for kids46K/yr
  • custom jersey football51K/yr
  • blank jerseys19K/yr
  • youth football jersey32K/yr
  • kids football jersey33K/yr
  • plain football jersey30K/yr
  • jersey blank12K/yr
  • personalized football jersey17K/yr

Reviews and returns

What reviews say buyers love and hate about Football Jersey

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
5.8%of orders come back
“Way too small and tight”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Football Jersey questions

Answered from the same tracked data.